Mergermarket
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Restaurant Mergers and Acquisitions: A Closer Look
Q&A with Anthony Valentino of Mergermarket, which tracks and analyzes data associated with global mergers and acquisitions.
A closer look at how Constellation Brands built its top-shelf portfolio
Constellation has swung at the fences for some bigger deals, although one deal proved too frothy.
6 Tips for Navigating a Merger or Acquisition
Mergers and acquisitions are a common reality for many industries, particularly the tech sector. Every year, billions of dollars change hands as a result
What Are Mergers and Acquisitions? Definitions and What You Need to Know
Mergers and acquisitions are a huge part of business activity and transactions - and have created some of the biggest conglomerates in the world. So, what are they, and what do they do?
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you have a firm foundation for digital
Why Mergers and Acquisitions Happen
What is the reason for mergers and acquisitions? There's five or six important reasons for mergers and acquisitions to happen. One is synergy, diversificatio...
The Complete Guide to User Acquisition
For high-growth businesses looking to master user acquisition, this slide deck runs through key metrics to track, channels to test, and other useful strategies…
4 Direct Mail Marketing Tips Customer Acquisition
Get expert insight on effective customer acquisition with these 4 direct mail marketing tips. Strata Company is a leader in modern direct mail marketing.
What common acquisition problems are marketers facing?
Econsultancy regularly goes 'out into the field' and hears what is on brand marketers' minds.
4 Factors to Consider Before Paying for Customer Acquisition
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initi…
Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
Sales - We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
How to Position Your Business for a Strategic Acquisition
Start early, and don't limit who you will sell to.
5 Tips to Maximize Paid Acquisition for Email Marketing
Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get…
Should Mergers and Acquisitions Be Part of Your Growth Strategy?
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories.
Mergers and Acquisitions: 5 Frequently Asked Questions
The term 'mergers and acquisitions' refers to the consolidation of companies or assets. The process is complex and usually it involves a brokerage firm.
Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
How Can Organizations Close the Customer Acquisition Cost
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Why You Should Treat Partner and Customer Acquisition the Same Way
Matt Wool explains strategies to create partner and affiliate relationships that perform including creating a strategy that increases ROI and revenue.
How Conversion Rate Optimization Can Lower Customer Acquisition Costs
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
Customer Acquisition vs. Customer Retention: What Should You Focus On?
Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One…
How to Use Transactional Email Data to Improve Acquisition Marketing
Procter & Gamble, who coined the phrase ‘the consumer is boss’ well over a decade ago, now has a new internal mantra: “Mass reach with one-to-one precision.” It probably sounds like an ox…
