Researchers demo geotargeted wildfire alerts sent to vehicles

How to Use Geotargeted Ads for Your

Next time you receive a push notification from a store’s mobile app for a 50% off coupon when you walk through their door, you can blame geotargeting. But how can you harness the power of location-based marketing for your own brand?

Wildfires: What are the 6 “Ps” of wildfire evacuation?

Should your home be threatened by wildfire and you are ordered to evacuate, what would you do?

What are the top causes of wildfires?

This is what driving through a raging wildfire looks like

'Just keep driving. Not too too fast, we'll be okay.'

13 Things You Didn't Know About Wildfires

We're giving you answers to your most burning questions about why, when, and how wildfires happen, straight from the experts.

Wildfires: You've Got Questions, We've Got Answers

What does containment mean? How are wildfires named? What happens after your house burns?

Wildfires Are Getting More Destructive. There Are No Easy Ways to Prevent Them

What Happens to Wildlife During a Wildfire?

So, what exactly is the impact of forest fires on wildlife? It turns out that like most things in life, it’s a mixed bag. On one hand, wildfire is a natural part of the ecosystem in the western United States, and wildlife has a long relationship with it. Some species even benefit from the blazes. On the other hand, of course fire can be dangerous to animals and plants that can’t outrun it.

Meet the scientists trying to understand the world’s worst wildfires

It won’t be easy to update the 47-year-old standard for predicting what fires will do—but it will save lives.

How to Fireproof Your Home from Wildfires

Your home keeps family safe and holds priceless memories. Learn how to fireproof your home from wildfires from the experts at Mercury Insurance.

How To Help With The Amazon Rainforest Wildfires

Images and videos of the record-breaking fires raging across the Amazon rainforest have been spreading across the internet, but what can we do to help?

Wildfires will change how people live around the planet

Climate experts said wildfires are changing from seasonal events to become a constant threat — and the world needs to be better prepared.

How Do Wildfires Get Their Names? The National Park Service Explains

Wildfires can have some awfully strange names. Most of the time, they're named for the location where they started.

Fuel Matters: Why Wildfire Behavior Depends on What's Burning

Fire behaves differently depending on whether it burns in grasses, shrubs or forest. Firefighters know this well -- but scientists say that land managers and homeowners should think about it, too.

How Wildfires Are Polluting Rivers and Threatening Water Supplies

As wildfires become more frequent and destructive in a warming world, they are increasingly leaving in their wake debris and toxic runoff that are polluting rivers and fouling water supplies. Some municipalities are having to upgrade their water treatment methods to counter the new danger.

How to Protect Your Pets From Wildfire Smoke

Your pets breathe the same air you do. If you’re putting on a mask and taking precautions against wildfire smoke, you should be taking precautions for your pets as well.

Emergency preparedness: What should be in a wildfire evacuation kit?

It's important to be ready to evacuate within 15 minutes.

Minds Scarred by Wildfire: How Disasters Linger

Natural disasters like the Camp Fire can reopen old trauma wounds, or create new ones, experts say, stirring up symptoms like insomnia, worry and hopelessness.

What's in wildfire smoke, and why is it so bad for your lungs?

Wildfires blanketing several Western cities are creating hazardous health conditions. Don't count on cloth masks to protect your lungs.

Why Do You Need The Perch Alerting Tool For Network Security?

Perch uses advanced analytics and correlation to detect threats and generate automated notifications 24 hours a day, 365 days a year.