Your furniture industry business won't want to do social media marketing if...
We’ve created the following guide to social media marketing as a first step for any new marketers, and to help seasoned pros get back to basics.
Check out the new Definitive Guide to Social Media Marketing. Discover how to use social strategically to drive buyer engagement, new business, and revenue.
As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining...
Curious about how other small businesses are using social media? Follow these social media marketing trends from the Social Media Marketing Industry Report.
The rise in social media usage means that participation is no longer an option; it’s a necessity. Learn to reach more people with better social media marketing.
Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are…
Are you communicating with customers in real time?
Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities. In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to…
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.…
In my marketing career, I often find myself drawing on my background as a former professor of psychology. Psychology informs much of our work and research
Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business informati…
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals.
Social media has become an essential asset for marketing. So how can you utilize this resource? Read on for tips on how to use social …
We’ve compiled a list of blog posts to provide you with 18 useful social media marketing tips into one blog post.
Learn where the peaks of opportunity are on each social network and how & when to modify your social strategy to win big on social media.
Every job has its challenges of course, but as we all continue to ride the rapidly-evolving rocket of social media there are a few harsh realities we need to face.
Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social me…
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, 82 pe
Every team is different, but there are always a few key players you need to be successful. This is as true whether you want to win a trophy or a customer.