Arment Dietrich Public Relations
Near North Side - Chicago:
7 reasons PR pros should fire a client
If your working relationship isn't going smoothly but you're not sure if you should sever ties, this list will help you gain control.
6 Tips to Become a Pinterest PR Pro
Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.
4 ways PR pros can master the art of one-line pitching
Journalists don't have an abundance of time, so brevity can help you win with media relations.
3 ways PR pros can successfully manage online reputation
With the amount of social media platforms out there, it can be difficult to manage how you come across. Here's how to clean up your virtual presence.
5 ways PR pros can become better writers
Whether you’re composing another press release or have to come up with more blog posts, these unique methods can jump-start your creative juices and improve your copy.
10 ways PR pros can build relationships with reporters
If you're pitching your story to every journalist within reach without taking the time to build rapport, there's a better way. Use this infographic as a guide.
The 4 crucial skills that PR pros will always need
These keystones—along with a trait that underpins the broadening of one’s perspective—remain essential to success in the industry, both individually and for your team.
5 ways for PR pros to sharpen their writing
Both new and veteran communicators can benefit from these guidelines that can tighten their copy and make their prose more compelling.
12 ways PR pros can grab headlines
You don’t have to have a press release or breaking news to nab media coverage. Try out these ideas instead.
10 types of content PR pros should consider
Content isn't, and shouldn't be, limited just to blog posts. Videos, podcasts and even comics can help get your organization's message out.
Journalism and the Cluster Theory: What it Means for PR Pros
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. Gini Dietrich explores what this means for PR pros.
How PR pros invented content marketing
It dates back to the newsletters and sales slicks of years past, but that doesn't mean PR has to have sole ownership of content.
4 ways PR pros can get clients noticed by reporters
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
7 ways PR pros can manage client expectations
Setting and maintaining reasonable goals is a necessity for public relations agencies to grow and decrease turnover. These tips can help.
5 Hidden Ways PR Pros Use Math
Ever heard a PR practitioner complain about math? PR measurement guru, Shonali Burke, sums it up nicely: It drives me …
5 ways PR pros can become stellar researchers
From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points.
6 ways PR pros can adapt to smaller newsrooms
Fewer reporters covering the news means you must be savvy to capture their attention. Here's how you can adjust.
5 social media goals PR pros should set
Most PR pros social media can't be ignored any longer, but it's also important to know the right ways to use it as it evolves.
4 ways PR pros can use virtual reality
The growing technology promises to be the most powerful communications tool yet. Here’s how you can use it to immerse your consumers in your organization’s stories.
