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Real Life Social Marketing Examples
One of the most important attributes of successful small business owners is the ability to learn...
How to Be Creative AND Brand Compliant in Social Marketing
Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within brand guidelines.
How to Create Real Relationships With Social Marketing
If you want to continue to reach your market in the social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI. In fact, ...
How CIOs can improve B2B social marketing
The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP.
4 Social Marketing Tips for Small Business
53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page. Increase those leads w…
Why Psychology is the Future of Social Marketing
Marketing psychology can help you convert. In this post, learn how to appeal to both the left and right sides of the brain to appeal to your customers.
Why Candy Is Crushing Your Social Marketing
Can marketers learn from games like Candy Crush Saga? Absolutely, and they better start.
What To Consider When Choosing A Social Marketing Platform
In a world where every major social network counts more active users than the largest countries on Earth, it seems obvious that the only way to stay on top or move forward for your business is to joi…
Hyperlocal Social Marketing And What It Means For Brands
First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has …
The Future of Social Marketing: Trends to Track : Social Media Examiner
Learn about the latest social marketing trends and how marketers should prepare for a changing world.
Steal These 3 Social Marketing Tricks From Top Brands
What's the secret to getting your followers to actually get excited about your brand? We break it down to three key points.
How to Optimize Your Business For Local Search and Social Marketing
If you have a local business or one that targets audiences in a specific geo-location, then you will want to move beyond general guides for search and socia
How to Make the Choice between Email Marketing & Social Marketing
Send or tweet? With all the talk about reaching Inbox Zero to reign in a digital life, you might think email campaigns no longer have a place in integrated marketing. After all, if recipients are focused madly on keeping their inboxes empty, will your marketing message get through? Perhaps you’ll get a better response rate …
3 Ways to Avoid a Social Marketing Mistake That Wastes Money
Small and medium companies love social media--even though most of the time they don't know if it works.
The importance of social marketing and ideas to make more effective social posts
Modern business has been revolutionized through the use of technology and, in particular, the internet. Where once firms performed almost in isolation and corporate marketing was a largely passive process, the web has allowed firms to interact more creatively with their clients – both potential and existing. In particular, the overwhelming take-up of one form... Read more »
The First 3 Places You Should Apply Your Social Marketing Skills
I am old enough to remember the time when I was trying to help my team at work figure out…
9 Social Marketing Lessons All B2B Marketers Should Know
Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.
4 Studies That Will Change How You Approach Social Marketing
In this post, we're looking at 4 scientific studies that will change your social media marketing approach by offering you the results of hard data analysis.
Why 'Social Proof' Matters in Your Social-Marketing Success
Social Media - When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
