Money Marketing
South Hackensack, NJ:
Platform price pressure: will advisers start to absorb the costs?
The issue of who should pay for platforms is a red-hot topic again – so what is the answer and what are the consequences for advisers and clients?
10 Emerging Social Platforms and How Businesses Can Use Them
Some of the most innovative brands have already begun to experiment with lesser known social platforms that cater to targeted audiences and test the waters of new advertising mo...
Why Some Platforms Thrive and Others Don’t
What Alibaba, Tencent, and Uber teach us about networks that flourish. The five characteristics that make the difference.
How e-commerce platforms are changing
E-commerce platform providers are launching new services, strategies and tools to appeal to merchants that want help managing their growing online businesses.
What is a Digital Experience Platform (DXP)?
Learn what a DXP or digital experience platform is and why it is a powerful way to deliver consistent digital customer experiences.
But Will it Be a Relevant Platform for Brands?
Social video app TikTok is rising fast, and is already pitching ad opportunities. But will it be relevant for your business?
Guide to multi-platform content posting
Multi-platform posting is a complicated topic. As the number of […]
What Are the Implications of Amazon's Platform Dominance?
A time is coming when we will be forced to reexamine the consequences of platform dominance by some of the internet giants.
Is It Time to Try a New Social Platform?
It’s time to throw tradition and affinities for just one thing out the window, friend.
Social Media Demographics: Who Uses What Platforms?
A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density
BYOP-Build Your Own Platform
No doubt you have heard, watched and even had your Facebook data “scraped.” No doubt Facebook will survive but will they thrive? As a brand owner, you cannot afford to take that chanc…
How Snapchat became the forgotten social platform
Snapchat is still relevant, even if we stopped talking about it
How We Created a New Social Platform for Food
One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we di
How Granular Data Improves Cross-Platform Targeting
SVP Aaron Fetters shares how clients leverage comScore data to find the right audience for their campaign and more intelligently target brand-safe content
What tech platform doesn’t have a stories feature?
How to Create a Unified Brand Voice Across Platforms
A consistent voice across social media and blog platforms results in a consistent branding message.
How Social Platforms Steal Your Attention
Mike Osswald dives deep into the concept of time well spent, exploring how social platforms can steal your attention (and what you can do about it).
How online platforms must respond to internet governance
Governments across the world are moving to regulate online platforms. This will ultimately require a paradigm shift towards a culture of responsibility.
Why knowing each social platform’s audience matters
Social media was created to connect people. In a world that’s quickly growing more distant and isolated, people crave connection to others—even if it’s behind a computer screen. Because of this, and because social media
How Marketers Differentiate Ad-Supported Streaming Platforms
Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.
Why BitClout Is the Platform Brands and Marketers Must Watch
