It's not just about cryptocurrency. Neil Sweeney from Freckle IoT joins Kim Davis to explain how blockchain creates an environment for consumers to retain control of their identities, and make their valuable data available to brands in a controlled way
Customer Behavior - How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
Blockchain technology gives advertisers the opportunity to increase user trust.
One of the biggest challenges of building a functional digital experience stack is integration. Could blockchain offer a fresh approach to this problem?
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
Blockchain is starting to have a bigger impact on digital marketing driving transparency and digital control back to users. Exploring the trend and what it means to marketers.
As blockchain technology changes the platforms consumers and businesses use and how they network, social media marketing will go through an upheaval like never before. If you want to prepare yourself for the future of blockchain-enabled social media marketing the following are five trends you should be tracking closely
What is Web 3.0 (Web3)? It’s a popular term in the world of blockchain and decentralized technology, but is it just a buzzword, or is it…
Blockchain could change digital advertising from a landscape riddled with hostility and questionable practices to one that promotes transparency and cooperation.
Facebook and Google’s dominance of social media and online searches are under attack on several fronts. Can they keep control, and use their powers for good?
It has been much hyped, but could blockchain really be as significant and disruptive as the internet?
For years, social media giants like Facebook and YouTube were the darlings of the tech scene. Their unbridled growth moved markets and made them some of the wealthiest companies in the world. Of course, the social media economy is predicated on ad sales, which requires both a gross privacy invasion for users and strict guidelines …
Blockchain is one of the most talked-about new technologies. Many believe blockchain based platforms could fundamentally transform major industries, especially financial services and global trade. But how could blockchain impact digital advertising?
How MAD Is Leveraging Blockchain to Align Privacy & Profitability
As media agencies look for additional ways to streamline their services, better protect their assets and enhance the consumer experience, they are increasingly turning to the decentralized ledger.
Understanding this new technological tool is key to modernizing business practices and streamlining future celebrity marketing campaigns. At this point, it is a matter of when not if blockchain ful…
The US is the biggest software market in the world. So it would make sense that many overseas SaaS founders would look to scale their business and bring it to the US. But once that decision has been made, how do you actually going about executing? Find out here.
Personalized experiences produce more revenue. Starbucks writing your name on your coffee cup sells more coffee. Sales execs that personalize…
New technology could transform advertising, distribution