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Back Bay-Beacon Hill - Boston:
Omnicom Media Group Acquires UK Financial Services Specialist
Founded in the UK in 1993, Ptarmigan Media's offering includes media planning and buying, market research, search and social, as well as content and creative.
Why This Company Is Providing Financial Services for the Blockchain Space
The co-founder and managing partner of Nexo shares how his company has expanded from a lending service to a 360-degree financial management platform.
Why upskilling is key to a flourishing financial services sector
Financial services firms risk being left behind amid increasing disruption to the industry. Upskilling is key to keep pace.
Why Automation is Important to Sales Enablement in Financial Services
Check out this guest blog post from Emilie Totten, Head of Marketing at Synthesis Technology, where she discusses the most important considerations for ensuring the sales enablement technology you deploy is optimized for success. How does it fit within your sales tech ecosystem? Will your content drive the positive sales outcomes you’re seeking? Read on to learn more.
How Listening to the Web Can Benefit Financial Services
Listening to the social web can help financial services companies get more out of their social media efforts, for both measurement and research.
How Centers of Excellence Can Help Financial Services
Centers of Excellence (CoEs) are increasingly common in enterprises as they enable teams to develop successful projects consistent with their business needs and industry requirements.
How IBM, R3 Aim to Improve Enterprise Blockchain for Financial Services
eWEEK NEWS ANALYSIS: Big Blue and little-known R3 are collaborating to make blockchain--which many people do not understand--a mainstream business tool.
Ways to Grow Financial Services Sales with Effective CRM Software
Financial services industries tend to be personal for clients as they entrust financial advisors, banks, and investment firms to safeguard and grow their capital, whether the cash is slated down for your child’s school education, a dream retirement, or on your home. Selecting a financial institution may have a lasting impact on the customer’s ability …
Why financial services marketers should care about sales outcomes
Top financial services enterprises have proven that strong alignment between sales and marketing teams leads to better business outcomes: increases in customer engagement, better customer service, and faster revenue growth. In fact, research has shown that when sales and marketing teams are in sync, companies can improve close rates by 67 percent and get 209 …
How Employee Advocacy on Social Media Helps Gain Customers
Your employees are the voice of your company and biggest advocates. Use them!
Internet of Things: Opportunity for Financial Services?
Industry leaders discuss the potential benefits of Internet of Things (IoT) technology for the banking industry in the future.
Financial Services Firms Favor Value Over Cost When Considering Cloud
In the financial sector, price often takes a backseat to business outcomes when organizations are deciding where to place IT workloads.
What Are the Risks of 5G in Financial Services?
It’s important not to believe all the hype. Understand there are potential risks to consider, while separating fact from fiction when it comes to 5G.
1 Tip on Getting Acquired, From a Founder Who Sold His Company to Apple
Chinedu Echeruo, founder of Gigameet, explains why it's critical that there's a high level of trust when a larger company buys a smaller company.
The tech marketer’s guide to getting acquired
If you're looking for your tech company to get snatched up by an investor or larger corporation, it most likely won't happen magically. You have to prepare and set yourself up for success.
How startups get acquired
I wanted to shed some light on how startups get acquired. When I talk to entrepreneurs and startup founders in Iceland, I sense a lack of understanding how these deals get done. I used to work in t…
Breakfast with Benefits: Hiway Federal Credit Union!
Should You Stay on After Your Startup Is Acquired?
Yes, if you want a bigger payout (with a few caveats).
Reading from Paper or Reading from Screens. What do Consumers Prefer?
Over 1000 U.S. and 500 UK consumers were asked their opinion on a variety of issues relating to the switch from paper-based to digital media. Results of the Two Sides U.S. survey highlighted that 88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices. The same…
My startup was acquired. Should I stay or should I go?
In his weekly column, Maynard Webb encourages a conflicted founder to do some soul-searching.
How Print Magazines Open Doors in the C-Suite
Growing – that’s how 60% of B2B publishers describe their reading audience in the latest report from the Association of Business Information & Media Companies. Print publishing in particular re…
