Ogilvy Wins Global Creative Duties for Jameson

The Unfair Truth About How Creative People Really Succeed

64 Creative Marketing Ideas to Boost Your Business

The ultimate fix to your marketing block - 64 awesomely creative marketing ideas and inspirational concepts to supercharge your marketing strategy.

45 Creative Social Media Marketing Tips You Don’t Hear Every Day

Social media’s potential impact for small businesses cannot be understated. But if you’ve been u...

When Companies Should, and Shouldn’t, Tout Their Global Reach

Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.

Opinion: The Ogilvy Way Or The Highway?

Voluntary redundancy is certainly a bold step, but how much disruption can the agency bear as it attempts to deliver on its promise of 'radical transformation'?

Digital Marketing Blogs, Articles & Ideas

Find digital marketing blog posts and articles, full of ideas for acquisition strategy, customer insight, global marketing, visibility and more at iCrossing.

3 Proven Sales Tips for Creatives

One of the biggest things I’ve had to learn over the years is sales tips for creatives. Even though I now understand business and finance, this wasn’t always the case. I am a creative before I’…

Creative Marketing Ideas and Strategies

A guide to Creative Marketing Ideas and strategies. Quick techniques to get you started. Promote your business more effectively and generate more sales.

9 Tips for Aligning Creative and Marketing for Better Content Outcomes

Like many in marketing creatives have been doing more with less for a long time. Last year however b...

50 Creative & Effective Advertising Examples

There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are

8 Tips to Create Omni-Channel Marketing Strategies

8 tips to flexing your creative muscles to shape your brand and user experience using an omni-channel marketing strategy.

Creative Marketing or Deceptive Advertising?

With the start of the new year, it's time for trademark owners again to be on guard against solicitations and advertisements that may appear...

Strategic Marketing for Creative Practices

Bianca Marks, founder of boutique agency Marks on Canvas, will share best practices for developing effective communications campaigns to support your creative practices.

How to Localize Your Global Brand

Any brand that strives to become an international one faces a challenge: going global actually means going local in many different countries at the same time. And you cannot get popular worldwide without knowing marketing specifics of particular coun...

How to Navigate the Complexity of Global Ecommerce

No one ever said the world of global ecommerce was simple to navigate. But those retailers who embrace global ecommerce will, in fact, rule the world.

When Creatives and Marketers Collide

When describing the relationship between marketers and creatives, words like complicated, delicate, and strained often come to mind. These professionals work toward a common goal, but their approaches can be vastly different. Each team has a unique background, and that affects how they work.

5 Tough Questions: Content and Creative Services in Healthcare

From modernizing clinical content to serving overstretched in-house teams, we discuss the current and future state of content marketing in healthcare.

How to Keep Slave Labor out of Your Global Supply Chain

As these abuses come to light  companies would be wise to have their own people on the ground checking to make sure they are doing things properly.

How Pinterest Must Adapt to Conquer Global Markets

Now that Pinterest is looking to make a name for itself abroad, it's likely going to have to find a different user niche in each new market.