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Now Underway: The Reinvention of Direct Marketing
As a Round 3 judge in the 2016 International ECHO Awards, I couldn’t help but be impressed with what’s going on across the world of data-driven marketing.
What is Direct Marketing? (with pictures)
Direct marketing is a sales technique of approaching potential customers directly. Often controversial, direct marketing can even...
How DIRECT Marketing and Mail Techniques…
I’m not writing about a commodity product, such as shaving cream or a canister of coffee, or a service, such as lawn cutting. Either one can be had in a short walk or a quick phone call<br>I’m writing about business-to-business or B2B companies who have a short or long lead time to make a sale. Either way, it pays you go DIRECTLY to the right people.<br>Setting the stage.<br>Imagine you are selling a specific product to Boeing for a new Air…
What Makes Great Direct Marketing
What does it take to create great direct marketing? Wes Sparling explains it’s a combination of the right data, strategy, creative and experience.
How to refine your direct marketing tactics
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results
How to Target Boomers and Beyond with Direct Marketing
There isn’t a gold watch at retirement in their future, and if they catch you using the term “golden years” in your direct marketing, you will wish you could turn back the clock on your bad judgment.
How To Personalize Your Direct Marketing And Get Results
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’ and provides customers with a direct line to their consumers. Smaller companies (or dealerships), who tend to have a smaller advertising budget, tend to prefer …
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage
How to Set Realistic Expectations for Direct Marketing Campaigns
Most direct marketing campaigns use some combination of direct mail and email, supported by digital ads and campaign-specific landing pages. Then they follow-up with a variety of media response options. But how do you know what to expect from a direct marketing campaign?
Exploring Dynamic Direct Marketing Trends and Stra
During a recent webinar, "Dynamic Direct Marketing Solutions for a Multichannel World," three experts explored the current trends and opportunities marketers and brands can utilize when developing a comprehensive optichannel marketing campaign.
Step 10 to an Effective Direct Marketing Campaign
We've made it to the last step of Joe Contrino's "10 Steps to an Effective Direct Marketing Campaign". Step 10? Know your numbers.
5 Easy Tips to Kick Your Direct Marketing Campaign in Gear
Have you started your direct marketing efforts? Denise O’Berry shares 5 tips you can use to implement a direct marketing strategy in your business.
The Scope of Direct Marketing Every CMO Should Know by TechFunnel
Direct marketing could be a key component of your overall marketing strategy, but do you know everything you should about it?
How to Use Periscope in Your Direct Marketing Effort
Wondering how to use Periscope in your direct marketing effort? We discuss several ways to use the live streaming app to help you gain more brand exposure.
You've Got Mail: How Email Marketing Is Changing the Game of Direct Marketing
"No more "New email, who dis?" Create email campaigns your contacts want to open.'
Direct Marketing Tools: 7 Tips for the Savvy Self-Prospector
Self-prospecting can be a daunting task, but one that has the potential to lead to significant revenue gains for your business. Today, prospecting for leads on your own no longer means blindly going door-to-door or business-to-business. If you choose to invest in quality data and technology, it is easier than ever to reach contacts with the highest potential and at the right time.
10 Writing Tips for Your Direct Marketing Campaign
Make it easy for people to respond. Once you’ve told your audience what you want them to do, make it really easy for them to do it. Embed links to your website, include pictures that take you straight to the product or link to a landing page with more information on the offer.
What Businesses Need to Know About Direct Marketing
Ever since the World Wide Web began to be commercialized in
How Will Affiliate Marketers Profit From Direct Marketing Growth?
Affiliate marketing and direct marketing are 2 fast-growing trends. But, how will affiliate marketers profit from direct marketing growth? This is what we're going to see today.
Digital direct marketing is the future: Why it’s about more than just email
Digital direct marketing is such a powerful tool, but many marketers seem to think all it consists of is email.
Explaining Direct Marketing to my Eleven Year-Old and Tips you Might be Missing
The other day I was walking around with my son, who is eleven if you didn’t<br>catch that from the title, and he asked me the simple question “What do you<br>do all day at work?” Granted he’s accompanied me to work, but he was a<br>little too caught up tracing pictures of Pokémon to pay much attention
