Bookworks
Grand Rapids, MI:
No Clear Readership, No Clear Sales
A publishing consultant suggests that knowing your audience is the key to sales success.
How to create quality content at scale
Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.
How to Launch With a Clear Vision
Rachel Cohen, co-founder of Snowe, explains why investing enough time to build your brand is crucial before entering the market.
How to Be Clear & Concise: Start with Structure
When delivering a sales presentation to a senior level executive you must be clear, concise, and credible. The ins and outs of sales presentation structure.
How To Clear Mental and Digital Clutter
How to steer clear of marketing’s uncanny valley
Getting too close to consumers doesn’t help your brand. It can actually make them uncomfortable.
6 Red Ocean Traps that You Should Steer Clear of
What keeps you trapped in red oceans as you sail towards new market space? Be sure to check your mental models that can undermine market creating strategies....
Is your data giving you a clear customer picture?
Think you have more than enough data on your audience? If you're not connecting it back to the consumer, you're not a customer-obsessed marketer.
Aim for a Clear Target with Evolved Marketing Tactics
If you are currently making time to browse LinkedIn, online publications and business emails, you will see an overwhelming volume of advice on how to improve your marketing approach: get better SEO, how to use social media, send better emails with more opens and more. Everyone has some advice or a strategy to offer. But until we understand why these changes are in demand, it can be difficult to prioritize making those commitments over the other daily business fires. The simple truth is…
Brand Identity: Is Your Message Clear Enough?
Create lasting customer relationships by building a brand identity that communicates a clear message to consumers. So, you’re concerned about your brand. Not that kind of brand — don’t worry,...
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
Clear And Complete Guide To An Effective Content Marketing Strategy
It’s time to integrate your content (the basis of your entire content marketing strategy) within your inbound marketing tactics. Generating content is of course. the key activity within the whole strategy. The foundation of the whole cycle is having information and material which provides your ta
How to Clear the Major Hurdles of Effective Content Marketing
While some businesses think having a successful content strategy is as simple as putting out tons of content, others know it's not that simple.
B2B Marketing Buzz(word) Kill: How to Write Clear, Concise Content
Bloated copy is a plague on B2B content marketing, and it may be afflicting your results. We’ve got the remedy with three techniques for concise writing.
How to write clear and complete product names for your product’s online presence
Increasingly, suppliers are expected to provide product names and descriptions (basically, marketing language) to flesh out product pages in online stores.
A Crystal Clear Explanation of How Social Media Influences SEO
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
How to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount …
5 clear signs you can’t ignore content marketing
Ignore this hot trend at the risk of your clients and career.
5 Content Writing Tips: How to Get to the Point Clearer & Faster
Clear and simple writing delivers a message much quicker. Use these five tips to deliver marketing messages clearly and more quickly.
5 Strategies to Grow Your Readership
by Bonita Y. McCoy When you think about word-of-mouth marketing, you might envision the office water cooler where everyone stands around catching up on the latest shows or current eve…
