Specialty Store Services
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Nine ways to use site search data for merchandising
The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words.
How Sales and Marketing Can Use Search Data to Communicate Better
Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.
How To Do Market Research with Search Data
We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that. A Search Engine is a database of intentions – and the data that search engines rel…
How to get more actionable insights from your Site Search data
Your site search data is where your customers scream this loud and proud, find out how to make the most out of what you hear.
What Marketers Really Think About Using Search Data To Acquire, Retain Customers
Some 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach audiences through the consumer funnel.<br>Seventy-eight percent of respondents believe using intent data improves the relevancy of ads, and 67% agree capturing search query information and using it for retargeting is valuable.
3 ways to use search data to build your annual PR plan
The start of the year marks the annual planning season for many organizations. While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance
How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
The Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about
3 Digital Marketing Strategies you Should Not Ignore
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords. Social media and social networks combined with unique content with an integrated digital marketing approach are now vital to be discovered online. What are the implications for your digital marketing strategy on a social web?
4 Ways to Find Out How People Found Your Site on Google
Knowing consumer search habits is a must for online marketers.
Why site blacklists often fail in programmatic ad buying
Communication gaps, fraud and conflicting incentives have limited the effectiveness of blacklists.
9 Examples Of Link-Worthy Resources For E-Commerce Sites
Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies that are using creative tactics and content to attract links.
The Top 10 Marketing Sites For Social Media Marketing Trends
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals.
The Search for Meaning in B2B Marketing
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
How to Get Better Insights About Your Audience
Overcome data fragmentation from Google Analytics, marketing automation, and CRM data for a full circle view of customer – Content Marketing Institute
How can small sites become popular?
How can smaller sites with superior content ever rank over sites with superior traffic? It's a vicious circle: A regional or national brick-and-mortar brand ...
21 Spectacular SEO and Search Marketing Stats and Facts
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on av…
Does Your Content Answer Searchers’ Questions?
Answer questions to build your audience and your search engine rankings. Here are four tools to help – Content Marketing Institute
How to Increase Sales to an Ecommerce Site
Successful ecommerce outcomes are shaped by understanding what consumers want and how they want it.T...
