The early Nike marketing strategy succeeded by selling benefits, not products. Learn how to apply that same strategy to your own content marketing today.
Brand reputation is a term that is thrown around a lot these days, but what does it actually mean? Modern enterprises build companies around more than just a product — they invest in a plethora of initiatives to build and protect their brand reputation. Millennials, soon to be the generation with the most purchasing power, …
Your company is unique, and your strengths can be amplified by specific influencer strategies when you stay true to your brand’s position.
Patagonia probably. Maybe Lush or Nike or Starbucks. The term brand purpose gets bandied around a lo...
Brands like Qualcomm and Nike are increasingly finding that for certain projects, they can bypass agencies and work directly with production companies.
Is branding really that important? I've chosen one of the most highly brand recognized companies to show just how imperative brand image and brand visibility is for a company. Recognize this?
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.