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New Study Shows Brands Expect to Invest More in Events
The research surveyed more than 1,000 marketing professionals across the globe for insights on budget, technology, and more. Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix, and one in three chief marketing officers expect to spend as much a 50 percent of their budget on such experiences, according to new research from Freeman.The 2017 Freeman Global Brand Experience Study, which the company commissioned from research firm SSI, surveyed more than 1,000 marketing professionals from North America, Asia, and Western Europe.
Study Shows How Brands Can Sway the Masses with Influencer Marketing
As content strategy evolves, brands invest more time and money in influencer marketing programs as a way to amplify content to the right audiences.
This study shows why people fall for fake online profiles
The first step in online propaganda and misinformation campaigns is a fake social media profile. According to this study, people are too trusting online.
A major new study shows just how big the world's digital divisions are
Divisions among internet users broadly mirror economic ones.
Study shows how differing models' sizes impact different consumers
Hoori Rafieian, a doctoral business administration student decided to investigate how fuller sized models resulted in better profits for firms.
McKinsey study shows why customers don’t like your message
A recent McKinsey study* uncovered an alarming gap between what vendors are saying and what customers want to hear. They compared the core messages of the world’s largest B2B companies with what
Ad Exposure Study Shows Podcasting’s Power To Build Brands.
Job recruitment companies have been among podcasting’s most active ad buyers and now there’s a new Nielsen study commissioned by Westwood One on how staffing firms are benefiting. Among those
Marketing Case Studies Show Effectiveness
Our case studies spotlight successes in fields as diverse as fine dining restaurants, medical equipment amd home building.
Studies Show Customer Gifts Increase Retention
Customer retention and profitability can be increased by sending simple customer and client gifts, suggest studies by Bain and Co. and the Gartner Group. Just a five percent increase in customer retention strategies can increase probability from as little as twenty-five percent up to as much as ninety-five percent. In addition, up to eighty percent of all future revenue will come from only twenty percent of existing customers.
Study Shows Loyalty Programs Increase Purchases by 20%
When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both the total amount customers spend and the number of times they visit. But is there any proof that’s actually true? The answer is yes. A …
Study Shows Consumers Trust Websites More Than Google My Business
New research reveals local business websites hold more weight than Google My Business listings when it comes to consumer trust.
Study Shows that Omnichannel Retail Really Does Boost the Bottom Line
A consumer that makes a purchase online is likely to spend money in that retailer’s physical store within 15-to-30 days. And vice versa.
6 Things Successful CEOs Do to Create Powerful Personal Brands
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
It's a Revolutionary Time in Brand Building
Six Factors Accelerating the Growth of Brands in the Digital Revolution
