Data verification is key for building relationships and generating qualifying leads. Learn why this trend is key for your lead generation strategy.
After three years of testing, Meta has found its preferred approach for detecting silent data corruptions.
Companies increasingly rely on massive data troves to make decisions and interact with customers, and when the data is good, results can be amazing. But what if it gets corrupted or lost? Bad data costs US businesses hundreds of billions of dollars annually...
Etsy's approach to collaboration are key to efficiency just as much as tuning different pieces of its data center.
Sick of hearing about Big Data? Many integrated marketers are. That’s because mining Big Data calls for Big Dollar platforms and special expertise today’s smaller firms often can’t afford. But does that mean little guys are doomed to be the data have-nots? Some experts say no. Leveraging Little Data As we’ve been reporting, small and …
Survey finds that companies are not using structured data, such as XBRL, in their financial reporting except when they have to for reporting to regulators.
Virtually all businesses collect and store personal information about customers, employees, and others. Data breaches are on the rise, and it's not just a pr...
A step-by-step guide to qualifying link prospects and bucketing them to improve efficiency and workflow.
Data breaches are no joke. Let’s explore some of the many causes that could leave your business vulnerable.
Data can help you source and analyze business leads, close more deals, and market your services for future opportunities.
Without data integration, users have limited scope and access to info when making decisions. See why integrated data is crucial for actionable business insights.
If we make decisions based on data, what happens when the data is wrong?
As corporate data literacy increases, data storytellers will morph into data monetizers.
When you allow an app to identify your current location through your mobile device, is the result being used to optimize your experience or putting your private data at risk? That's the question behind a study undertaken by researchers at MIT and Imperial College London, who recently published their findings in IEEE's Transactions on Big Data. According to the study, the compilation of massive, anonymized datasets…
Looking to get more value from your data? Discover how a new approach to governance actually empowers BI, without limiting it.
Employee and customer experience are intrinsically linked, so why isn’t the data coming from both being managed together?
Cerner Senior VP John Glaser explains why big data analytics and precision patient experiences are important for successful population health management.
Data scientists and their IT counterparts must work together to develop data management strategies that work for both sides.
Businesses can harness data and artificial intelligence, based on data science, to predict behavior patterns, understand operations, create new business revenue, improve the customer experience and even simulating new candidate drugs.
Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today.