Ameco Solar Inc
Paramount, CA:
Mix and Match Products
Mix and Match is perfect for encouraging customers to buy in bulk without forcing them to buy items that don't interest them.
Why mix-and-match marketing is the way forward
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
How to Match Key Metrics With Your Content Goals
You wouldn't track your height to measure your weight loss. Don’t make that measuring mistake in your content marketing either – Content Marketing Institute
Why Customer Match is the biggest thing to happen to email since Hotmail
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
The 4Ps Marketing Mix: An In Depth Guide to Strategic Success
The 4Ps Marketing Mix is a tried and true template for marketing success. Learn how to turn these steps into product sales.
5 Tips to Improve Your Marketing Mix
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs...
Sarah Bottorff Explains How Your Marketing Mix Should Change
Sarah Bottorff discusses a company's transitions from a startup to a scaleup and how should the marketing department communicate this change
How Savvy CMOs Can Leverage Location In Their Marketing Mix
Effective marketing needs to be about end results -- sales -- not just impressions and clicks. New performance-based advertising models, such as cost per visit, can get the marketer one step closer to the transaction.
3 Tips to Modernize Your Marketing Mix In a Programmatic World
Three dramatic shifts in today’s television world and how marketers can set themselves up for success to take full advantage of these emerging trends.
How Mixing Traditional and Digital Marketing Can Boost Your Holiday Sales
New research shows how using digital marketing with TV ads makes campaigns better.
How the 7 Ps of Marketing Fit Into Your Marketing Mix
Marketing your products or services used to be simpler in many ways — you sold by word of mouth, from…
Why Planners Should Add Digital Place-Based Media to the Mix
The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when they want, how they want and with the ability to avoid advertising.
How Successful B2B Marketers Integrate Influence in the Marketing Mix
Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that
Voice Marketing: The How To Guide You Need To Be Competitive
Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples.
Snapchat Marketing: A Beginner’s Guide
Interested in mixing Snapchat into your social media marketing strategy? This guide will help you create your own Snapchat marketing campaign.
Why marketers struggle to integrate in-app advertising
Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
What are the five pillars of personalisation marketing?
Most people look at personalisation marketing as a new and recent addition to the digital marketing mix, but this is an incorrect and dated view.
Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?
The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to consider is whether to focus more energy on traditional or digital marketing. Some companies would benefit more from one type than they would from another. But, why are these two types of marketing considered separately? …
Why the Marketing Mix is outmoded and needs replacing with 'the Customer Mix'
Brands require a framework to enable them to become customer-centric - and the Marketing Mix, a concept created in the 1960s, is not it. Acquir
The Benefits of Mixing Online and Offline Marketing
Mixing online and offline marketing is a concept that may sound somewhat contradictory, yet, it’s quickly becoming the reality of the business world. First of all, even though these techniques exist in different environments, they’re often complementary and can be used to boost the efficiency of others. In a way, they form a symbiosis that helps your business grow and expand in ways that you never…
