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Metrics, metrics everywhere: How do we measure the impact of journalism?
We need to get beyond counting pageviews and ad impressions and build better ways of judging how our work changes the world around us.
Why Journalism Urgently Needs A Domestic Marshall Plan
The adoption of a domestic Marshall Plan to preserve local news would be a truly momentous act, one that would truly shape the future of our democracy.
Measure What Matters PDF
But this isn't a simple addition of a few extra features.<br>It's a completely new approach to the kind of data that online marketers focus on. Very little data helps you make confident decisions on where to take your business. Without the right data, we'll never be able to make the right decisions.<br>We put together this PDF to show you what's missing.<br>You'll see:<br>The advantages this will give your business.<br>How current analytics tools hold your business back.
9 Ways to Measure Your Brand's Social Media Health
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine wha...
3 Tips to Successfully Measure Visual Social Media Campaigns
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework.
How to Measure and Report Your Community's Value: A Moz Case Study
Real-life dashboards, KPIs, and reports from Moz that show you how to measure and report on your community's business value.
Why Clickbait Journalism Isn’t Cutting it Anymore
Clickbait journalism has become so common in recent years that Facebook created an algorithm. But one thing is clear: click-baiting does not work.
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
How to Properly Measure Social Media Success
When social media first started being used by businesses, it was all about the numbers followers - the bigger, the better.
3 Simple Ways to Measure Your Social Media Results
Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I'll show you three simple measurement strategies that can fit into one of your future campaigns. Why Measure? In order to measure the effectiveness of your social campaigns, it’s…
Snapchat Analytics: How to Measure Your Brand’s Efforts on the App
Snapchat analytics give you the information you need to understand and prove the effectiveness of Snapchat as a social media channel.
What is the Value of Your Social Media Assets and is it Worth Measuring?
Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to …
Grow your social impact
Archie helps you grow your social media exposure. Get more real followers on autopilot - start with a free trial.
Sample These 45+ Content Tools to Create, Curate, and Measure
Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure – Content Marketing Institute
Five Steps to Measuring Your Social Media ROI
Make sure your social media goals line up with your business objectives, and other steps to measure the effectiveness of your social media marketing.
You Can Measure Content or You Can Set Money on Fire
Saying if you don't measure content efforts is akin to setting money on fire might be a little dramatic, but it's not far from the truth.
Don't Fall for Vanity Metrics When Measuring Social Media ROI
Social Media - Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.
3 Classic Journalism Techniques That Will Improve Your Content Marketing
Journalists pride themselves on telling great stories. Why shouldn't you?
How to Effectively Measure Social Media Results
How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing.…
How to Measure Success on Pinterest
Are you (still) using Pinterest for your business -- and if yes, how are you measuring if it's working?
