BI/Big Data analytics/predictive analytics/mining models provides adequate operational insights. These insights are crucial for decision-making and can have far-sighted implications on a business’ outcomes. Hence, Agile methodology is required to achieve higher success rate of BI projects.
10 applications of data analytics in marketing – with examples (including digital marketing, predictive analytics, and conversational marketing).
Marketing is undergoing a shift in digital, and it’s unwilling to compromise on its most innovative aspects.
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
Big data can support your dealership’s content marketing strategy by maximizing customer engagement and reach, and ultimately help you to sell more cars.
Big data gives digital marketers insight into what customers need and want.
How to make use of big data to inform and improve your VoIP strategy in the enterprise.
In this contributed article, content and brand strategist Nidhi Dave throws light on the application of big data on social media marketing, examining its current as well as future impact. She offers four major ways in which big data is impacting social media marketing
People have always had a misconception about content marketing campaigns that they were built on ideas coming from huddling around……
One of the most useful aspects is its potential to provide personalization at-scale.
Content marketing is becoming a more important strategy to marketing agencies than even Big Data. Many firms are outsourcing such efforts.
Bernard Marr discusses several ways in which organizations are using data analytics to optimize their understanding of and interactions with customers, as well as the ROI of marketing strategies.
Customer Behavior - Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data.
Free eBook: How To Promote Your LMS Online And Boost Profits. Get the free eBook to discover 5 Tips To Use Big Data To Improve Your LMS Marketing Strategy.
Social media runs on consumer data and in turn, generates massive amounts of
If you think the IoT is a new thing, think again. Read More
Companies use big data technology to analyze their customer base and explore opportunities in their market space. To turn big data into marketing revenue explore the methods.
We hear a lot about the end of the Mad Men era lately – from its allusions to the cultural traits of...
Data architects and marketers will take psychology patterns and unleash the algorithms to create influence engineering, a new sales generating discipline.