The Marketing Metrics that Matter for Recruitment Brands

Marketing Metrics Overload: What Really Matters

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. To avoid getting caught in the madness of the data sphere, take a look…

7 Signals You Can’t Ignore With Your Content Marketing Metrics

If you’re not tracking these key content marketing metrics, then you’re going to find it nearly impossible to hit your goals and grow your business.

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.

What Are the Leading & Lagging SMB Marketing Metrics That Actually Matter?

How do you know which marketing metrics for small to medium-sized businesses matter the most for your company? Find out which leading and lagging SMB marketing metrics are the most important to focus on for your business.

How to Measure PR: Marketing Metrics

Find out how marketing metrics can show lead generation and how it has a direct connection between audience members and new customers.

How to tie your marketing metrics to real business results (5 steps)

Marketers love metrics. Any acronym that starts with a capital C makes a marketer's ears perk up -- CPA, CPL, CPC, CPM, CTR. But while these metrics make perfect sense to marketers, there’s a common problem in connecting them back to actual business results. The root of the problem is that marketing teams don’t often do the upfront legwork to connect their marketing metrics to financial…

[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Marketing metrics & analytics can be a daunting topic. With so much to learn and understand about marketing's impact on revenue, where do you start? In The Definitive Guide to Marketing Metrics & Analytics, you'll learn how to drive impact with ROI in mind.

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.

When to Check on Your Marketing Metrics: A Simple Guide

Learn how often you should check on different marketing metrics.

25 Marketing Metrics You Should Consider Tracking

10 Marketing Metrics You Probably Didn’t Know About

Marketing is just a concept unless you measure your marketing activities, then it becomes a science. For many small business owners, marketing is an added expense that doesn’t provide security on r…

10 Stats on Why You Need a Marketing Metrics Dashboard

Check out these 10 stats from Kapost on how a marketing metrics dashboard is important for B2B success.

Why Your Marketing Metrics Don’t Add Up

15 Marketing Metrics You Should Measure & Why

When I started my agency I realized that if I was going to be able to acquire new customers, I……

Marketing Metrics: the 29 Essential Measurements You Need for Content Marketing

We compiled 29 of the most essential marketing metrics into the following infographic. Whether you're a beginner or pro, there's insight for your program.

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

Guide to Email Marketing Metrics

Running an email marketing campaign requires a managed service provider (MSP) to track specific email marketing metrics. CloudBerry Lab explains how.

Finding the Right Marketing Metrics

If you're new to the marketing metrics world, these five will serve you well until you become a metrics nerd like the rest of us.