The Star Wars Universe keeps expanding, and Disney needs to justify its new streaming service (Disney+) with original content, so we're getting a show I'm not sure anyone asked for: The Mandalorian. There are two types of Star Wars fans...
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media.
Try these awesome and really cool marketing tips at your next trade show. This presentation is a must read for trade show and marketing managers.
We agree that for your business, trade shows can be a phenomenal opportunity to build your brand, grow the business and generate lots of new relationships. But in order to ensure that those opportuni…
Trying to catch more attention at an online trade show? Try these virtual event gamification ideas.
Trade show leads are not hard to come by, but good ones are. Read our blog to find out how to qualify quality trade show leads quickly.
I think the goals of a trade show should be first to gain new customers and second to keep current customers from switching to a competitor<br>Building materials companies spend a lot of money on trade shows and even if they are happy with the number of new customers they get, I know they can get even more.<br>After all, the prep time and costs associated with these trade shows are fairly significant. Why not boost your return on the investment?<br>You Don’t…
Trade show management and logistics is one of the more difficult aspects to trade show exhibiting to nail down. Learn how to design with logistics in mind.
When it comes to violating trade show guidelines, it's better to ask permission rather than forgiveness.
Giveaways are effective in making your trade show memorable to your guests. How do you know if you are giving the right gift to your guests?
Make a list of every possible outcome you want from the experience—leads, possible partners, media coverage—and narrow your search based on those criteria.
Startup companies have a lot of things to worry about as they strive to become successful. Trade s...
How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are…
When it comes to how to budget your trade show experience, there is what you're paying and why you're paying it. Understand what is important with our guide.
How to Determine Your Trade Show Budget It’s trade show season and that means that you need to get planning on how you’re going to exhi...
Learn to create presentations, not slide shows, and start giving awesome presentations.
Trade show organizers need to adopt matchmaking and networking solutions to attract new audiences, keep bringing back attendees, and provide value.
Using visual aids during a presentation does more than entertain the audience.
Follow this advice to come away with new business connections after an event.
Discover the secret to successful experiential planning with this new trade show budgeting guide. Transform your program and results.