Arnold Worldwide
Gramercy - New York:
Lego, Coke and other big brands are turning to crowdfunding for R&D
Lego, Tyson and Coca Cola have all recently used Indiegogo to test new products and learn what resonates with consumers.
7 Things Great Brands Always Do
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
How Important is Quality When it Comes to Swag?
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Is This "the Secret Sauce” to a Brand that (Really) Sticks?
Secret Sauce — that special ingredient that transforms something ordinary into something spectacular and impossible to ignore. The slogan
Emotional Branding and Cause-Marketing: The Ideal Partnership
While cause-marketing has been around for over 30 years, it has developed significantly over time.
6 Easy Strategies to Spread Your Brand
The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a
8 Steps to Building a Powerful Personal Brand That Will Change Your Life
Before I took these 8 steps to create my personal brand, I was in a job I hated and my career was going nowhere.
Three Steps You Can Take to Build Your Personal Brand
If you are developing a current personal brand there are steps to get you started, according to author, professor, and personal brand expert Dorie Clark.
Funny Tweets & Social Media Examples From 17 Real Brands
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.
How to use Legos to build your financial digital marketing sales engine
As a child, I would sit for hours on the floor with a freshly emptied box of Legos. Sometimes, I would start by sorting out all the pieces and flipping through the instruction manual to gain an understanding of the plans and steps I was going to take. Other times, I would take more of …
How to Market Your Crowdfunding Campaign » Succeed As Your Own Boss
It’s no surprise that small business owners are using crowdfunding to raise capital for business ventures or startup projects,
5 Ways to Build Your Brand in Short Chunks of Time
It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Do Branded Promotional Items Still Make An Impact?
Branded Giveaways And Other Promotional Products: Want the biggest marketing impact? Imprint your business name on business cards, brochures, and promotional items! Excerpt: Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it …
Can Brands Survive in the Age of Amazon?
For many consumer brands today, it’s a life-or-death struggle to stay relevant. Never mind loved.
What Colleges Can Learn About Branding From Consumer Brands
Coke. Nike. Starbucks. Apple. BMW. Patagonia. Harley Davidson. What do these companies all have in common? They all have a strong brand. They create positive emotion. They create a consumer connection. And perhaps most importantly that strong brand creates value in the mind of the buyer. Strong branding has become a top priority for many … Continue reading "What Colleges Can Learn About Branding From Consumer Brands"
7 surprisingly brilliant details from Target’s new design brand
You’ll wish every product had these loving little touches.
Are Influencer Brands the Key to Bringing Millennials to Department Stores?
Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.
5 Things to Consider When Refining Your Brand Messaging
Ask yourself these questions to determine if your messaging is on the right track.
Brand Experiences: When The Retail Store Is Not Enough
Consumer brands and retailers are increasingly turning to experiences that reach far beyond the products they sell. Is this the future of retail?
22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]
Discover the surprising stories behind some of the most famous brand slogans.
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Turning back time: How brands tap into nostalgia to build their future
From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are turning sentimental in an effort to reduce their marketing expenses and get consumers to open their wallets.
