Global smartphone sales are flattening, which is why Apple and others are looking to India and its millions of newly minted consumers for growth. Yet the tech giant’s market share is falling, revenue is coming in well below expectations and its top leadership ranks are in turmoil.
Content ideation is finding relevant topics for a content asset and deciding which of those ideas could really resonate with the brand’s target audience.
If your B2B sales strategy is growing stagnant, it might be time to inject some fresh tactics. These four overlooked opportunities could be just the ticket.
You need to develop your social media marketing strategy to be successful in blogging. Here are the essential social media tactics that you need to adopt.
You think you've tried it all? What about the next brilliantly effective content marketing ideas?
Many small business owners and entrepreneurs don’t even suspect how local SEO is important to market your business and they are not involved in it at all. I guess many people start out their campai…
When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search t…
Recent research by the National Center for the Middle Market confirms that middle market firms at the higher end of the revenue spectrum rank their sales teams as more effective. But what, specifically, makes those sales teams good at what they do? The research shows that as firms get larger, how they approach and structure the sales function changes.
Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your par…
Use this tool which is part of the market development series of the Rev1's Customer Learning Lab to help you discuss and name your largest target audience.
The estimated time to read this article is 5 minutes<br>Are online leads important<br>to your business?
Quality content creation is an integral part of a comprehensive marketing strategy. But what should you do when a piece of content falls flat?
The response to shifting buying behavior isn't more cold calls. It's shifting seller behavior.
Carmine Gallo discusses the importance Apple's customer loyalty
Apple's product-oriented ads have influenced the rest of the industry, but they haven't resonated very well with consumers of late, according to one researcher. Videos from Appl...
Alex will show behaviors controlling graphics and particles and show how much fun you can have by playing with behaviors in Motion.
Customer Behavior - Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
The Apple Store app alerts you to what workshops are available and lets you set up a Genius appointment as soon as you walk into a store.
These principles are based on Carmine Gallo's book, The Apple Experience. The book shows readers in any industry how to enrich lives, build loyalty, and reimag…