Big data can give great power to businesses that harness it intelligently, using the right analytical tools. But it can also give great power to individuals within those businesses, who may use it to drive their own agenda. We can call this "data bullying": the use of data to unfairly exert power over others.
Data as a weapon
As firm believers in “reward the behaviour you seek” when it comes to data, at Acceleration we’re always disheartened to find out that data is not being used to reward high performers, but rather to “know who to kick”. This happens distressingly…