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The IoT Buyer Speaks: IDC's 2018 Global IoT Decision Maker Survey
IDC's Carrie MacGillivray and Stacy Crook offer the first glimpse at the rich data gathered from IDC's Global Internet of Things (IoT) Decision Maker Survey, 2018/19. This is IDC's largest IoT survey to date with almost 5,000 respondents from 25 countries...
Should You Sell to the Decision Maker or the Influencer?
Have you ever encountered a decision maker who couldn’t commit to a decision to buy? Probably most of us who sell B2B have come across such a scenario and learned the hard way that sales are often more complex than anticipated, even if you’ve followed your sales processes to a T. Because quite frequently, purchasing decisions are made by more than just one single individual<br>Why…
The 4 decision makers at each company who drive how IoT is used
Implementing an IoT solution is a big change and a broad group from within each company needs to be on board and engaged.
How to package and present ePCR data to decision makers and officials
Provide subjective data and objective costs to illustrate the impact factor your organization has and justify additional resources
Selling to the C-Suite: How to Get Executive Decision Makers to Act Now
Confidence and competence. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers.…
How Can Reps Reach Decision Makers at Their Target Accounts?
As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails…
Think Executives Are Rational Decision Makers? Think Again
The next time an executive buyer tells you that it’s all about the numbers and that they make a strictly rational, logical decision, know that they are unwittingly lying to you.
4 Things All Decision-Makers Want
Decision-makers are more demanding than ever before because they've got more options.
B2B Decision Makers: Who’s really calling the shots?
That’s easy. C-Level executives, right? While that may be sort of true, there’s more to the story.<br>Understanding who influences final ...
Digital: why should decision-makers switch sides?
Before implementing a digital transformation project, a fresh phase of reflection is required to (re)define a strategy according to the business objectives.
How to Sell to Match the 3 Types of IT Decision Makers
When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. I…
How to Measure Results that Decision-Makers Care About
Whether you’re trying to retain a customer or expand the relationship, science says you should always document results first.
Four keys to selling innovative ideas to company decision makers
Developing a great idea is only the first step in the often long and arduous process of convincing decision makers to turn an idea into reality. Mtichell Osak covers the dos and don’ts of sel…
Things To Do When You Feel Invisible To Decision Makers
It isn’t easy getting a potential client on the phone these days! There are assistants of the “Gate Keeper” variety, voice mails, Caller ID, people hanging up on you, people telling you “Not interested!” But every once in a while, the stars align and you finally get their ear! Things are looking good, there’s some … continue reading »
A Chatbot Maker's Expert Tips to Create a Bot for Your Brand
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
10 ways to prepare enterprises for the Internet of Things
What IoT visionaries need to do to help create entire new categories of opportunities for their enterprises.
6 Smart Tech Tools to Transform Your Small Business Using IoT
Cool gadgets aren't limited to consumers. Today's IoT connected tech for business users can be productive and fun.
How to Deliver a Successful IoT Initiative
5 key steps based on interviews with early adopters.
Why Should Companies Care about IoT Services?
These figures are promising for businesses directly involved in the manufacture and design of IoT services and hardware.
State Of The IoT: Why So Many Business Leaders Are Paying Attention
IoT is ranked as the most important technology initiative by senior executives; more important than artificial intelligence and robotics, among many others. One estimate is that IoT could impact 6% of the global economy, and that more than half will be driven by disruption.
BLOG: Survey Finds Stark Differences in Leaders of Strong and Weak Company
A recent survey finds there are discrepancies among business owners in how to foster an efficient and profitable company culture.
