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How to Set Realistic Expectations for Direct Marketing Campaigns
Most direct marketing campaigns use some combination of direct mail and email, supported by digital ads and campaign-specific landing pages. Then they follow-up with a variety of media response options. But how do you know what to expect from a direct marketing campaign?
How to Know Your Audience to Master Your Marketing Campaigns
One of the most important aspects of digital marketing is knowing your audience. This post walks you step-by-step through the audience research process.
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
Learn tips and tricks for creating a successful co-marketing campaign and relationship, from start to finish.
How Brands Can Maximize Influencers Through Marketing Campaigns
The content created by influencers is often distributed on their own website, but also pushed in their social media networks.
Will Customer Journeys be the End of the Marketing Campaign?
As organisations aim to meet the needs of the connected customer, Marketing teams are feeling the strongest tremors. Are Customer Journeys the answer?
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
Should You Invest in a Direct-Mail Postcard Marketing Campaign?
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their w…
8 Tips to Create a Successful Influencer Marketing Campaign
You don't need to pay big bucks to influencers with inflated followings to succeed.
5 ways to refine your mobile marketing campaign and increase ROI
Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as …
How Can a Direct Mail Marketing Campaign Benefit Your Business?
In this highly competitive and technologically advanced world, the success of your business may be greatly attributed to your marketing approach. In light of this, it is vitally important that you ar…
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
5 tips for running your first influencer marketing campaign
Influencer marketing is the 'Wild West' right now. You need to do your homework
Why Did Your Last Social Media Marketing Campaign Fail?
There is a fundamental problem with the way we approach social media marketing campaigns. In this article learn how you can increase your chance of success.
How Photos Can Make or Break Your Marketing Campaign
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaig…
A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Learn how to set up and execute your own mobile marketing campaign.
10 Writing Tips for Your Direct Marketing Campaign
Make it easy for people to respond. Once you’ve told your audience what you want them to do, make it really easy for them to do it. Embed links to your website, include pictures that take you straight to the product or link to a landing page with more information on the offer.
How To Prepare For Your Direct Marketing Campaign
According to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate. If you’re thinking about starting a direct marketing campaign, you should learn the basics. Learn about your customers Taking a look at your existing customer database can help provide direction for future marketing messages. You may not realize it, but your …
Step 10 to an Effective Direct Marketing Campaign
We've made it to the last step of Joe Contrino's "10 Steps to an Effective Direct Marketing Campaign". Step 10? Know your numbers.
5 Easy Tips to Kick Your Direct Marketing Campaign in Gear
Have you started your direct marketing efforts? Denise O’Berry shares 5 tips you can use to implement a direct marketing strategy in your business.
