How seasonal resorts draw guests year-round

11 JANUARY 2016 8:18 AM
The concept of the seasonal resort has changed in recent years, with some hotels offering wider varieties of activities to lure guests during traditionally slow occupancy periods.
REPORT FROM THE U.S.—What was once a challenge many seasonal resort operators have turned into an opportunity: How to attract and serve guests during traditionally slow periods of occupancy. The answer, sources said, is to provide a wide variety of unique experiences and activities that go beyond a property’s core profile.
“In some of our ski resorts, we’ve actually seen a lot more revenue now coming from the…