Know your audience to reach them at the right time.
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
Viral potential isn’t a matter of luck. Andrea Lehr says there’s a method to the madness. She has more
This week's Copyblogger Collection is a series of three handpicked articles that will help you choose the right words for your content.
It's not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.
It’s no secret that presentations are a powerful content format that can significantly enhance any content marketing strategy: They are media-rich, simple to share on social media, easy to embed in articles, and SEO-driving powerhouses that make mere blogging look like a Stone Age technique. Not sur
Social Media - How to Pin With Purpose on Pinterest
Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance.
Stuck on coming up with content for your next social media calendar? Read these 120 social media post ideas to boost engagement.
One question I receive quite often is this: “You create a lot of content. How do you know where to put each piece of content and why?” Up until fairly recently when I launched my brand new business magazine, my answer was a lot more cut and dry. But now that I’ve got several outlets …
Creating content from other content isn't about repeating or copying. It's about repurposing. Start with a rich source, then add to, exp...
Affordable, powerful tools are finally available to artists. Yet it isn't really easier to build a large audience than it ever was.
Content is easier said than done. We asked brands and publishers to share their tips on how to best go about it.
If you've never thought about when you should be posting your content, you should start. Time of day can have an effect on your results.
You might even ask each region to build one global campaign or piece of global content each year, adding to everyone’s knowledge and awareness of global...
Use these fresh and updated content calendar ideas to help your social media strategy work seamlessly with your content marketing efforts.
Celebrities aren't thought of as content strategy experts, but their online achievement is undeniable. Here, we take a look at what they're doing right.
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.