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How to manage data to create personalized communications
How can we use data to gain a competitive advantage and respond to the needs of the contemporary consumer?
Navigating Small to Midsized Business Communications Decisions: 7 Key Trends
One word sums up the communications landscape—challenging. Choosing the right business communications solutions for your small to midsize business is no longer simply a case of choosing which type of phone system and brand you want. The mind-boggling array of options available today means that making the correct choice has never been more critical.
Meta shares how it detects silent data corruptions in its data centres
After three years of testing, Meta has found its preferred approach for detecting silent data corruptions.
NetAppVoice: How Durable Is Your Data? For Safety, Consider Object Storage
Companies increasingly rely on massive data troves to make decisions and interact with customers, and when the data is good, results can be amazing. But what if it gets corrupted or lost? Bad data costs US businesses hundreds of billions of dollars annually...
How Etsy Optimized Data Center Infrastructure for Efficiency
Etsy's approach to collaboration are key to efficiency just as much as tuning different pieces of its data center.
How “Little Data” Gives SMBs More Actionable Customer Insight
Sick of hearing about Big Data? Many integrated marketers are. That’s because mining Big Data calls for Big Dollar platforms and special expertise today’s smaller firms often can’t afford. But does that mean little guys are doomed to be the data have-nots? Some experts say no. Leveraging Little Data As we’ve been reporting, small and …
Do You Know What XBRL Is? A Majority of Survey Respondents Do Not Know
Survey finds that companies are not using structured data, such as XBRL, in their financial reporting except when they have to for reporting to regulators.
CenturyLinkVoice: 9 Things IT Pros Are Doing Instead Of Managing Infrastructure
For IT staff, the old days of “rack and stack” are giving way to a new professional model—IT services business relationship manager. In this capacity, IT is seen as a partner with business leaders and functional department heads, assisting and delivering technology project needs with a keen eye on security, audit [...]
5 things IT teams should know about managing their company in the cloud
How can cloud management help you make the most of your cloud services?
4 Reasons to Start Using Managed IT Services as a Small Business
I met with dozens of new prospects every month, and most of them are small and medium-sized businesses. One of the most frequent excuses I hear from business owners is that they’re too small to inv…
How to Personalize the Retail Experience with Data
Retailers are getting better at omnichannel marketing, but using internal and external data provides a more personalized experience for the customer.
How to Send Personalized Customer Communications
Personalized communications require customer data. CCM software integrates with core systems and uses logic to build those personalized experiences.
How Do You Define Personalization?
Personalization should be built around developing empathy. It’s about understanding your customers.
How to Use Data to Give Your Communications a Makeover
If you work in PR or communications, it can be hard to prove the value of your work. This post shows you how to collect valuable data for smarter decisions.
How to Leverage Tech in Customer Communications
In our uber-connected world, every customer expects organizations to have a single, unified view of their relationship that includes all their interactions.
How to Leverage Personalized Real-Time Customer Engagement
Personalized customer engagement is the key to helping your business succeed.
How Unified Communications Drives Employee Efficiency
Increase efficiency and correspondence of employees with the use of unified communications for your business.
Why better communications is a good bet...especially for younger workers
In fact, independent research, commissioned by BT and Avaya, has found that small and medium size businesses in particular are increasingly…
How to Master Multi-Channel Communications in Your Next Campaign
Multi-channel communications are all about finding what options are available and appropriate for your business and using them simultaneously.
How to Personalize the Online Customer Journey with Offline Call Analytics
As you create digital marketing campaigns, it’s important to offer an exceptional experience that caters to your customer’s specific needs, preferences, and stage in the customer journey. After a…
