To build a successful portfolio and attract clients, follow these expert tips to optimize your website and boost conversions.
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
Sometimes, your company may just be growing beyond what a freelancer can reasonably handle.
There are many ways marketers can use social media. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.
Freelance journalists can be content marketers. Here are five ways to make it happen in an ethical, responsible way. – Content Marketing Institute
Learn what steps you should take now to have a successful freelance marketing career in the near future.
Bloggers and freelancer writers are quite similar in terms of what they do and how they work. But which is more profitable?
When it comes to hiring freelancers to work alongside in-house creative talent, there are mixed feelings. On one side, many agencies pride themselves on being able to complete projects completely i…
I’ll admit that I’ve been beating around the bush for some time in my business of freelancing series. Ever since my sales 101 primer, you all have been asking me to talk about marketing. Specifically, this bit from the end of that post was of interest: Which means that the key to a good, honest […]
Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another full-time employee.…
Feeling like a fraud? Worried your work isn't good enough? Follow these five steps to overcome your fears and effectively market your freelance business.
I've seen the same basic marketing mistake play out at some of the best software companies in the world: If your marketing team needs help from engineering to..
These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement a…
Social media has now become not just another marketing avenue, but a marketing must. Find out how small businesses and freelancers can capitalize on it.
You want to use online networking to boost your brand and sell your products or services. So, start selling, right? Not so fast…
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
Develop a personal brand in the digital space to get the maximum number of customers.
Social media can have great benefits to a small businesses marketing strategy. It can be easier to implement than traditional media, and the budget is more flexible when you’re working with limited funds. But just because you may be using social media for personal use, doesn’t mean you have mastered how to use it for business.To be successful on social media, you have to have an effective strategy built out, and the willingness to dedicate time to building your presence online. One of…
When creating marketing copy, even the most adept writers make mistakes from time to time. Here are 8 of the most common for you to learn and avoid.
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work for well for your e-commerce business.
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute