How to Launch a New Product at a Trade Show
Launching a new product or product line is one of the best reasons to exhibit at a trade show. Check out these tips for a successful launch.
10 Marketing and Advertising Tools You Must Have at Your Trade Show or Event
LRT loves working closely with our clients to create, develop, inspire and design marketing and graphic solutions that help enhance people’s professional images.
It’s Time to Debunk These 4 B2B Trade Show Myths
Don’t let these 4 B2B trade show myths hurt your chances of winning new business. Keep reading to separate fact from fiction.
Three LinkedIn Marketing Tips for Trade Show Managers
LinkedIn is a valuable tool for B2B marketing, but only if you use it to its fullest potential. In this article, we explore three broad ways of using LinkedIn for trade show prospecting.
4 Social Media Trade Show Marketing Tips
If you're not using social media marketing to improve your trade show success, then you're missing o...
Trade Show Survival Apps
Yesterday, Promotional Consultant Today kicked off our two-part series on strategic positioning by defining these three key components: product positioning, strategic planning and strategic positioning. Today, we take a closer look at strategic positioning and five key elements to help you define your strategic position<br>Strategic positioning is more comprehensive than product positioning. Procter & Gamble is one of the best examples of a company famous…
Are Trade Shows Relevant in the Digital Age?
For those embarking multichannel marketing strategy, trade shows are an essential part of the messaging ecosystem. And yet, trade shows continue to thrive.
Email Marketing and Social Media: Trade Show Strategy
Both email marketing and social media continue to grow as viable sources of new customers. They're both extremely cost effective for small businesses, showing a high return on every dollar spent. This is especially true if you can nail down the best times to use email vs. social media. Benefits of Email Marketing Email marketing is used to reach billions of people. People access emails from…
Account Based Marketing: A Primer for Trade Show Managers
Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determin…
Trade Show Signage: Everything You Need to Know
Tips for creating effective trade show signage that really stands out, with our top advice for design, prep and installation to attract clients at events.
Should You Announce Your New Product at a Trade Show?
Clients often ask us if they should announce their new product or service at an upcoming trade show. The thinking behind that is that a trade show is a great way to generate coverage. However, it&…
When to use Banner Stands? They’re not just for Trade Shows!
Many people involved in business have probably heard of using banner stands as a tool for trade show presentations, but their utility doesn’t end there.
Is Social Media Working for Your Trade Show Marketing Efforts?
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads y…
Should You Forget Print at Your Next Trade Show?
Are you wondering if print marketing at trade shows still works? Our VP breaks down the stats on how consumers feel about print.
How to Make Trade Shows Pay Off
To get a better return on your trade show investment, set measurable objectives. Don’t focus on the reaction from senior management. That’s not an accurate measurement! After all, you go to a building product trade show to sell something. If the exhibit results in a measureable sales increase, then it’s a lot less important what the boss thinks of the booth<br>Set Measurable Objectives<br>1. Decide…
How to use inbound marketing to make B2B trade shows successful
Although much of the inbounding marketing strategy for your B2B trade show will be focussed on the lead up to the show, don’t forget the trade show itself.
5 digital marketing lessons you can learn from trade shows
Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a surprise that
How B2B Companies Can Know If Their Trade Show Marketing Works
B2B Companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment.
How to Sell Without Trade Shows (Warning: Humans Need to Do Some of the Work)
We are undoubtedly experiencing a paradigm shift in regards to how we conduct business with each other. Curve Communications works…
18 Tips for Planning a Flawless New Product Launch
Learn how to launch any new product successfully with this list of helpful tips.
