Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
How do you keep your audience's attention in this noisy world? More importantly, how do you create brand awareness and brand loyalty? Robert Lanterman explains
Today, it takes a lot more than lightning fast response times to make customers happy. Many brands now use machine learning to help their agents meet customers’ need for speedy responses. But, the…
In the 1990s, businesses built relationships with their clients and customers by meeting them face-to-face. They even put up huge…
As a law firm, do you know how to effectively navigate customer service in the digital age? Learn from Whitehardt Attorney Advertising and Marketing.
With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience.
How do you grow customer loyalty in the digital age? Like trust, loyalty is earned. You can’t simply build it. Loyalty must be tended to, nurtured.
The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available…
Learn how data-driven digital marketing can pay dividends for your brand.
The world of marketing these days revolves around social media and email campaigns, search engine marketing, and various other advertising methods ena...
In the social age, creativity is a powerful form of currency.
When budgets are limited, local marketing creates better conversions and more reliable monthly earnings.
From the moment I came home to my husband’s cleaned-out office and a typed letter on the kitchen island, I became a certified professional level cyber stalker. I used Google Earth to get a...
In this digital age, we have become accustomed to a fast-paced society. We always are thinking about how to better build our websites, how to make everything mobile-ready, and how to better target our audiences. But sometimes, it is nice to take a moment and reflect on the way things were; and keep tabs on …
Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable. This article explores what it takes to compete in the digital age.
Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they – it’s the most accessible way to reach…
Every day there are new enhancements emerging from a number of technology and software companies. The digital age is among…
Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the de…
Digital Marketing has rapidly changed over the past few decades — so much so, that what was acceptable just five