Valpak, a North American direct marketing and coupon company used influence to get their franchise sales reps to buy-in to their big quote-to-cash digital transformation. Here’s how they did it.
Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
Conversations are key to creating a shared vision and culture to achieve goals. Don’t underestimate the power of conversations for transformation. How are you promoting transformational conversations?
Digital transformation and globalization: leaders need to communicate and involve better or face failure of transformative initiatives.
Shane Hickey reports on how early adopters are benefiting as everyday objects become smart and connected via the internet
Do you have a blog but but aren’t seeing the results you want? Maybe you know you need to blog to drive traffic to your site, but don’t have time to dedicate t…
When IT and business stakeholders manage to communicate effectively, companies can get apps to market faster and get capabilities for user needs quicker. But it’s easy for something to get in the way of the relationship or even for an important advantage of the relationship to be overlooked. Pitfalls to avoid in the relationship between IT and the business.
Explore Deltek's transformational trends hub and learn how big data, globalization, millennial workforce, and more are reshaping the enterprise.
There are only so many “transformational” technology shifts an average person can handle at once. So it’s not surprising that in the run-up to the launch of 5G communications technology, there’s some reluctance among business leaders to go all in. An Accenture survey reveals a great deal of confusion and ambivalence about the new technology …
How to Communicate with Non-Technical Stakeholders 6 Tips for Communicating With Non-technical Stakeholders You Need To Know Communicating with non-technical stakeholders can present a challenge when discussing a project or the application of new technology …
With the average attention span of 8 seconds (and falling), it is more challenging than ever to make a genuine connection with advertising. Marketers need to shift strategies to keep up with consumers and stay ahead of the curve. It’s time to re-focus your efforts and put people first. Download this report and learn: Why you should keep paid search …
Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published.
Experts agree that products connected to the web will be huge, but cashing in on that trend isn't simple. A guide to putting money into the biggest opportunity since wireless technology made devices mobile.
At the Naviant Summit, discover strategies to digitally transform your business and explore ways to optimize your solution.
Digital transformation is everywhere these days. From TV commercials to boardrooms, everything is becoming digital. However, at the same time,...
It’s not just the individual technologies, but how they interact together—and how behavior is tuned to them—that create the biggest impact.
By its very nature, 5G is complex. Next generation networks are going live all over the globe and operators are working in earnest to secure the capital
A key element in the development of any smart city is the ability to infuse a high degree of intelligence into its buildings, particularly in commercial real...
By Elizabeth Pargaman, Marketing Associate For the better part of this century, “digital” has become the focus point of our everyday lives. Whether it is upgrading to the latest smartphone ... Read More