How do you define PR?
Several communications pros shared what they consider to be their responsibilities in today's digital- and traditional-media landscapes.
The Five Steps To Ensure PR Success or Your Startup
PR for starups is not a miracle drug. It takes time to do it right. Following these five steps will ensure PR success for your startup.
How to Better Define Your Buyers to Boost Engagement Online
The success of a digital marketing campaign relies upon engaging your target audience. Christelle Macri shares ways to help you better define your buyers
How PR pros invented content marketing
It dates back to the newsletters and sales slicks of years past, but that doesn't mean PR has to have sole ownership of content.
How to Simplify SEO, PR, and Social Collaboration
Combining SEO, PR, and social shouldn’t just be an occasional unified project; it ought to be how we are thinking about the majority of campaigns. Learn from successful brands how to integrate and simplify your SEO, PR, and social strategies.
How to Use Content Marketing for a Successful PR Campaign
The end goal is building relationships, thereby increasing brand awareness and name recognition.
4 ways PR and marketing pros can lead like PewDiePie
PR and marketing pros looking to build a large and loyal community online would do well to glean insights from all-star content creators. Here's what you can learn from the gamer and YouTube star.
10 Cost-Effective PR Tips and Tricks
Both marketing and public relations importance is growing at an outstanding rate and entrepreneurs know this. In order for your business to grow and become sustainable and profitable in the long run, you need to pay attention to them. Not using either one of them can easily spell disaster from a public consciousness point of view, while your sales and profits can decline. But what if you don't have the money to hire a PR firm? Yes, unfortunately, not everyone is able to…
9 Questions to Help Define Your Social Media Strategy
To help define your strategy and execute a social media plan, we’ve put together the following 10 social media questions you should ask yourself.
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
How to Create and Define Social Rewards That Map to Your Marketing Objectives
Customer Relationships - So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
Why Defining Content Campaign Success is Harder Than It Sounds
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
How to Define a Target Audience (For Your Marketing Plans)
Whether you’ve just started your business or you’re looking to revamp your marketing efforts, there’s one thing you need to secure: getting customers. This is where your target audience comes in....
How to Define Your Mobile App Brand
Your brand is defined by the experience that customers have when they interact with your company and its products or services. Experience, customers, and products are the three main terms that are as…
Understand what PR agencies will actually do for you
Tony Gordon shares how he determined what marketing would be done for his business, and how it helped him.
Five Tactical Tips For Successful DIY PR
Do you have a fantastic new product or service that’s growing quick yet not receiving the visibility you think it deserves? Perhaps you’re not ready to retain external PR and marketing support, but you don’t want to be forever stuck watching your competitors take news headlines.
Tips for Getting the Most SEO Value from Your PR Placements
SEO is a game worth playing. Organic clicks have 2x the volume of paid ad clicks, which are increasing in cost again.
How A Small Business Can Automate Social Media And PR
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it [...]
How Three Pieces of SEO Data Can Fuel Your PR Strategy
SEO data can inform PR pros about which sites to target, topics to focus on and how to get the most longevity from media coverage.
How To Define Your Brand Personality
What is your brand personality? Hint: It's not your personality. It's not your team's vibe. It's not the look and feel of your product. It might not even be
What is a brand mission and how to define it
A brand mission statement is the cornerstone of your business. In this guide, learn the what, why and how to drafting your own brand mission.
