Many brands have already embraced storytelling as an effective marketing technique. With each passing day, they are improving.
Nowadays, it is data-backed storytelling that is garnering popularity in lightning speed and shaping the future of data journalism and branding. Let’s have a look at how digging into big data makes brand storytelling more effective.
Product stories sound convincing
Seth Godin correctly said that all marketing is storytelling. In his own words “The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your…