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How Brands Can Leverage Image Recognition Technology to Learn About Consumers
Why New Consumer Brands Must Scale Faster
A changing retail landscape means less time to build loyalty.
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
7 Things Great Brands Always Do
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
Blogging Trends: How to Leverage
Get the highlights of what 1,000 bloggers told Orbit Media and tips to make your blog a powerful content marketing tactic. – Content Marketing Institute
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
How to Leverage the True Potential of Landing Pages
In this article you will learn how to create high-converting landing pages that will encourage your prospects to take action every time.
7 Tips to Leverage the Power of SMS Marketing
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
Why Consumer Intent Is More Powerful Than Demographics
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
What You Can Learn from Tourism Marketing
In a lesson that stretches beyond tourism marketing, you don’t have to give away your product to win the hearts and minds of travel writers, bloggers and influencers.
5 Lessons Content Marketing Can Learn from Journalism
Award-winning journalist turned content marketer shares five lessons to improve your content marketing programs – Content Marketing Institute
7 Deadly Sins to Avoid When Creating a Brand Name
A great brand name can make you money, while a bad one can devalue your company.
4 Everyday Examples of How Marketing Can Leverage Machine Learning
Machine learning is everywhere—from social media to bots writing television scripts, the implications for marketing are vast. With these four examples of machine learning, you can understand how you're already using machine learning now to implement it into your marketing efforts.
10 Rules for Leveraging Social Media to Grow Your Business
Use these guidelines to harness the power of social media.
Color Psychology: How Your Choice of Colors Impacts Your Brand
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Everything You Wanted to Know About Working with YouTube Influencers
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Your logo says a lot about your brand. Are you sending the right message?
