If you haven’t seen a 2020 political campaign ad on Facebook, you probably will soon. This year, more than $105 million has been spending on Facebook ads alone by the presidential campaigns.
Could the latest viral hit help you spread your brand? Yes, if you're smart about it.
The challenge with the fast moving social media marketing landscape is to know where your customers are hanging out so you can be where they …
Instead of trying to succeed by marketing to everyone, define your target audience.
Emotional targeting helps your SaaS convert more leads. Create messaging that connects with your customers.
Don’t underestimate the power of choosing a unique definition of the customers your company will serve.
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
To take advantage of your email marketing campaign you must send emails that your customers find irresistible. Implement these 6 email marketing tips today.
The first step in defining your content strategy is determining the right audience for your content.
There isn't an investor in the industry, at least not one that has realized some degree of success, who would advise against a proper marketing strategy. Marketing is an essential component to sustainable success. It is, for the most part, the foundation of your company. Without it, consumers won't even have the chance to see you as a viable option.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
Go beyond the surface and learn what truly makes your target audience tick.
Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads …
At you business's inception, it's important to identify your brand's demographic.
Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more
Learn how you can target Generation X through paid ads and why reaching this audience can be valuable to your business.
Was your target market based on research or a gut feeling? If it's the latter, you may be in trouble.
The latest consolidation in the marketing automation space should be on the radar of every B2B marketing team.