Google search engines changes, mobile devices and gamification are just some of the changes in hotel marketing trends. Are you up-to-date?
Columnist Derek Edmond explains how to use data from Google Search console to inform ongoing content marketing initiatives for greater search engine visibility.
Search and autocomplete algorithms prioritize sites with rightwing bias, and far-right groups trick it to boost propaganda and misinformation in search rankings
Getting your local business to the top of local search results doesn't have to be hard. Video has quickly become the preferred method of learning anything. I...
If you’re searching for information on Google where businesses might have relevant services or products to provide, you will likely come across ads. These could be ads from the flower shop down the street, your favorite nonprofit or a large retailer. If there are no useful ads to show for your search, you won’t see any--which is actually the case for a large majority of searches. Our goal is to provide you with relevant information to help you find exactly what you’re looking…
If your team is using Google to hunt down leads, these Google search tips for B2B sales prospecting will be a welcome time-saver. The following list will
The future of search at Google includes fascinating changes and opportunities that will deeply affect the course of B2B marketing.
After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting
If you are a blogger and have a few websites, getting good enough traffic from search engines should be one of the prominent options you would look ahead to achieve. If you are monetizing your
For many, the thought of creating Google Search Ads can feel overwhelming. Maybe you’re not sure if and how they work and you don’t want to waste money
It doesn’t matter how compelling your blog is or how incredible your small business’s products are if your customers cannot find you. This is where search engine optimization (SEO) comes into play.…
Understanding consumer search intent and how that affects what consumers see on the search engines is crucial for small business online marketing.
Online retailers contend with rising digital advertising costs and in some cases cost-per-clicks are up 70%.
Want to make your PPC ads stand out? Learn how to optimize your Google Ads by making 𝗮𝗻𝘆 𝘁𝗲𝘅𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 bold.
Maximize your brand's exposure with these easy-to-implement tactics.
We've become so used to seeing multiple ads on our web pages that seeing a Google search without any advertising looks a little strange.
Email and web surfing is a time sink. Yet it's become much less of one for me. Why? Because the ads that Google places on web pages are no longer interesting. What a relief!
Are you curious how the changes to Google search will impact your Internet dental marketing?
About to interview for a new job or just tired of your every thought landing in Google search results? Here's how to stop that from happening in the future.
Sharing is caring!Facebook328Twitter497Google+72LinkedIn286Pinterest31.2ksharesDo you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, …
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though