It would take special circumstances for Harvard and Yale to have their football rivalry unfold on a neutral field, but that will be the case Saturday when the teams meet for the
The Top 100 Influencers and Brands in Edtech and Elearning.
It is important to periodically check that your communications and marketing are still effectively telling the story of your organization to donors, volunteers,
How to see anything from a new perspective, and get along with those who disagree.
Kristine Guillaume talks about the pressures of being a “first,” how to get the most out of an all-volunteer staff, and how to earn the respect of peers.
Other institutions, no matter how small, should see that the economy makes ambitious drives possible, especially when a nonprofit emphasizes how the dollars raised will make a difference to the world.
How can people of good will such as those who attend Wild Goose make a difference in the fight for racial justice?
What these academic elites don’t understand is that most of us are walking melting pots.
Don't go seeking charities just because they're popular or trendy.
Harvard psychologists who study charitable giving launched a new donation platform to examine what motivates people to give more effectively.
Our missions and our work are too important for modest ambition. Setting clear targets for growth and impact will inspire action and support from volunteers, staff and donors when they see you have a vision for the future.
Build a website that maximizes online giving and supporter engagement.
A thoughtful approach to giving back will deliver the most impact.
#1 Just a Pretty Face Branding is not just great images or a stunning logo. Great design without a great story is a pricey meal with no flavor. Nice deign definitely helps catch people’s eye, but t…
Identify your core audience, establish an emotional connection, create a tagline and talking points, and be consistent on every communication channel.
McGuire, director of strategy at Constructive, champions the idea that a well-articulated brand strategy can be transformative for organizations working to create social change....
To develop the Big Ten Experience in Rosemont, Ill., we worked closely with the collegiate athletics conference to create a space that told its brand story. That meant figuring out how to serve up a library’s worth of facts, histories, alumni testimonials, student-athlete stories and more in ways that would really connect with visitors. If you’ve got …
An annual survey asks people about how inspired they are by the missions of big companies (Amazon, Facebook), nonprofits (the Red Cross, Doctors Without Borders), and even social movements like the Women’s March. What can we learn from their answers?
When branding a nonprofit, you need to think about how your donors and volunteers will relate to the concept you have created.
Make your purchase go a little further by supporting one of these brands doing something extra to make the world a little better.
Who knew that this national craze could drive young people (in droves) to your campus?