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Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
How Google's search algorithm spreads false information with a rightwing bias
Search and autocomplete algorithms prioritize sites with rightwing bias, and far-right groups trick it to boost propaganda and misinformation in search rankings
What Digital Non-Profits Can Learn From Companies Like Google
We live in a world where new digital products are solving problems daily — from managing our finances to remembering the groceries. Often, they're solving problems we didn't kno...
Do Social Signals Affect Your Search Engine Rankings?
Some people like to compartmentalize their digital marketing efforts. SEO is SEO. Social media is social media. But what if we tell you that social has an impact on your SEO results? Learn all about social signals here and how they affect your search engine rankings.
21 Spectacular SEO and Search Marketing Stats and Facts
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on av…
How Social Media Affects Google Rankings
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless ques…
How Content Marketing Affects Search Engine Rankings
We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe socia
How Will Google Tweak Search Algorithms in the Future?
Brands are constantly putting in efforts to make their websites reach the top of search results and sustain their position there. They are always under pressure, worried about any upcoming Google alg…
Satisfaction a Future Ranking Signal in Google Search Results?
Sharing is caring!Facebook328Twitter497Google+72LinkedIn286Pinterest31.2ksharesDo you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, …
Link Rot Affects Rankings. How to Fight Back
All websites are losing links to link rot. Nobody is immune. How you can fight back.
SEO: How to Identify High Rankings That Produce No Clicks
Googles AdWords Keyword Planner is helpful for keyword research as are many third-party tools. But G...
Traffic Dropped but Rankings Unchanged? How to Fix
How to diagnose and fix a traffic drop when rankings are unchanged.
Google AdWords Update Suggests Machine Learning Will Shape the Future of Search
Google is always looking for ways to improve search results. Their latest weapon of choice is machine learning and Adwords is the victim. Which product will follow?
How to Improve Your Google Rankings Fast: 9 Steps to Rank Higher Using Analytics
SEO is slow. It can take years to build up the authority of a domain and the rankings of pages. Search engine optimization is the slowest form of marketing I...
Will Google’s Algorithm Give a Boost to the Dot Brand?
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility
New Ranking Algorithm Checks Facts, Not Links
Google is experimenting with new trust signals that will rank websites based on truth, not links. Could this ranking factor replace links?
Google Plus Box Ranking Factors Report
Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More
How to Own Your Neighborhood In Google Local Search Rankings
Online search is constantly becoming more sophisticated, and local businesses are in a prime position to reap the rewards of the many recent local-focused algorithm updates—as long as they know how. Google’s goal is to display the most relevant search results with every query, and as a result, they’ve developed more complex algorithms that can filter results geographically, down to a neighborhood level of specificity. The…
Search Trends for Healthcare Content: 3 Key Google Ranking Factors
What do pieces of health-related content that rank well in Google search have in common? Which search engine optimization tactics are especially effective for healthcare brands? To find out, Searchmetrics conducted an in-depth study. The researchers looked at the top 20 search results on Google.com for over 6,000 common health-related search terms such as “atkins...
Is Google Plus Important for Search Engine Optimization?
Is Google plus important for search engine optimization? Being found in search engines amounts to free marketing and who doesn't like something for free.
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.
