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Give Up The Gimmicks: How Groupons And Coupons Can Damage Your Brand
Americans love a bargain, and that is not about to change. But sometimes what looks like a bargain is really just a bad loan.
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
7 Things Great Brands Always Do
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
Color Psychology: How Your Choice of Colors Impacts Your Brand
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
How Important is Quality When it Comes to Swag?
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Is This "the Secret Sauce” to a Brand that (Really) Sticks?
Secret Sauce — that special ingredient that transforms something ordinary into something spectacular and impossible to ignore. The slogan
Everything You Wanted to Know About Working with YouTube Influencers
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Your logo says a lot about your brand. Are you sending the right message?
The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
It's a Revolutionary Time in Brand Building
Six Factors Accelerating the Growth of Brands in the Digital Revolution
How to Repair a Damaged Brand When Disaster Strikes
Are you ready to fight for your brand?<br>Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or as the result of just taking your eye off the ball —...
7 Steps to a Cohesive Brand Content Strategy
Are you making the biggest mistake most marketers make? Here's how to avoid it.
Emotional Branding and Cause-Marketing: The Ideal Partnership
While cause-marketing has been around for over 30 years, it has developed significantly over time.
5 tools to build your brand online
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand.
