26 Mar Give Them What They Want (Not What You Want.)
While visiting SXSW a couple weeks ago, a speaker by the name of Jesse Friedman really made me stop, think, and want to challenge myself even more. This was the lesson from Jesse’s session, The UX of Real-Time Site Personalization:
“When it comes to real-time user experiences, we need to think about the user.”
Umm, duh!
Seems obvious, but not thinking about the user is a common problem we see when browsing websites and mobile apps. What we see are cool ideas and progressive functionality being used in the…