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Email Marketing - More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
When you write a blog, it takes more than just a great idea, flowing some words out onto the screen, and pressing publish. Since your readers won’t be hanging around waiting for you to publish your next piece, you need to promote your content. This is even more so if you’re a business, where the content...
Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add……
Not getting the email marketing results that you’d like? Trying to figure out how to measure the ROI on email marketing? You are not alone.
Some companies are not using the email channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance.
Our Marketing Department team has put their heads together and have outlined 10 easy to follow step to design a custom email campaign that will convert clicks into bookings.
Email campaign optimization is a must for businesses practicing effective inbound marketing.
With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Conse…
Email marketing isn’t dead by any means -- that’s a myth. But the real truth is that consumers are getting bored with run-of-the-mill email messages. A
A blog dedicated to financial services marketing, lead generation and prospecting.
If there is one area of digital marketing that has proven itself to be a steady performer over the last five years, it’s email marketing. Email offers businesses an att...
Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s state…
A win-back email campaign is a series of targeted and personalized emails sent to lapsed customers to get them to interact with your business again.
Some fundamental errors in your email marketing can ruin your ROI.
Learn how to integrate email marketing with other inbound channels.
Did you know that 61% of consumers like to receive weekly promotional emails? If you thought email was old news, think again. 89% of marketers still rely on email to generate business. As a merchant, you can put this simple, inexpensive technique to work for your business to generate leads, drive conversions, and build customer loyalty. How? In today’s videos, the email marketing experts at SendinBlue, break down a great email campaign into these five key steps:
Email overload isn’t just a pain point for consumers. Brands feel it too. Only for brands, it’s about finding the time and resources to craft the type of emails that ...
Your email marketing campaigns work if you have a handle on metrics, analytics, testing, and more. So take these 4 steps to ensure your email marketing program and campaigns succeed.
Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign.