Oswego Public Library | 32 W. Jefferson | FREE
What value does your business really provide to customers and clients, and how will you turn those potential clients from complete strangers into to leads, sales, advocates and promoters of your product? Learn how to find potential customers and take them on a journey to becoming loyal fans of your product or service at a free Oswegrow workshop on Thursday, Nov. 21
“The Customer Value Journey: Optimization and Funnel Design” will be held at 8:30 a.m. on Thursday, Nov. 21, at the Oswego Public Library’s downtown Oswego campus. By the end…
Today, the same playing rules for advertising on social media simply don't apply, because the competition for time and attention is so much greater. Today, advertisers aren't just competing with each other for people's time and attention; they're also competing with their target audiences' friends, family members, colleagues, stupid YouTube videos, obnoxious memes and the general phenomenon of content overload.
How does the Financial Times improve relevance for readers by focusing on recency, frequency and volume (RFV)?
Buying financial services, utilities, or car insurance can be a complicated task where the assistance of a human is preferred right? Wrong.
Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better …
Smartphones can support impulsive purchasing – browsing a retailer’s website while waiting in a supermarket queue and clicking 'buy now', for instance.
They even use taglines like, “we put our customers first”…<br>Statistics show that while many businesses think they rock, they are under a false illusion. And who says so? Why, their customers of course, because only 8% out of those 80%, think the company’s customer service is tops<br>The stat hath spoken.<br>Let’s get into it.<br>Why the false perception?<br>Firstly, why do 72% of companies believe they provide a good customer experience when they don’t? Why are they under this false perception?…
“Give us faith to go out with good courage, not knowing where we go, but only that your hand is leading us and your love s
YJ explores the argument for using a specific system or approach to spirituality to guide beginners in the process
Tips to consider as you search for the right real estate agent.
The growing number of owned devices, platforms and channels has created a complex labyrinth where connecting disparate data points to make sound, data-driven targeting decisions is increasingly difficult. At the same time, consumer expectations around advertising continue to evolve, forcing the industry to respond with sweeping changes regarding how advertising currency (cookies, third-party data, etc.) is […]
Companies that can claim to be a leading solutions provider across the entire digital customer journey are thin on the ground. Achieving digital customer engagement is challenging both in its complexity and ever-changing nature, with shifting consumer preferences and new technological innovations demanding unprecedented agility and insight from marketers, customer experience (CX), and customer service providers alike.
Twenty years ago, most people started their home-buying journey equipped with the newspaper’s real estate section, a vehicle to drive from listing to listing, and a real estate agent who
Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus…
Bot activity represents a significant part of the overall Internet traffic. In the past, bots were concentrating on scraping content from ecommerce sites but...
The internet has transformed the way shoppers receive information, they are now able to access and learn about products faster and more thoroughly than ever
At the bottom of their list? Unpredictable income. They also love the entrepreneurial elements of the job but not the daily task of finding new customers. SEATTLE – Real estate pros are overwhelmin…
When you make the decision to build customer relationships in the same way you do your personal ones what results is a long-term, rewarding arrangement for both parties.
A new report sheds light on the age and gender distribution of 24 popular social networks, among them Facebook, Twitter, Pinterest, Reddit and Tumblr.
When we spend time with others who are pursuing the Lord, their passion, love, and example encourage us in our own journeys. The opposite is true, when we spend most of our time with people who are not pursuing righteous living, then we can begin ...
Thirty days of prayer points and gripping photos to remind and inspire you to pray for people living in poverty.