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The five golden rules of marketing
Do you feel like you're jumping over hurdles to market your new business? You’re not alone. That’s why we held a marketing masterclass last month as part of our Plusnet Pioneers programme in partnership with Startups.co.uk. Successful entrepreneurs behind fast-growth companies including Vita Coco UK...
How to be a spammer: five golden rules
Disclaimer: I have been instructed by our marketing department, that I must put a disclaimer before this blog, just in case someone takes what I am saying seriously and actually follows this advice.
Why Visual Storytelling is Taking Over The World
One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you
Are We on the Cusp of a Digital Transformation ‘Golden Age’?
Throughout the years, we’ve seen a history of cultural ‘golden ages’ that have transformed the way we live, think and work. Cusp of a Digital Transformation
The Golden Age of Content and What Advertisers Want
Photo by rawpixel on Unsplash There are more and more forms and formats of content, media and entertainment for consumers to enjoy. While that has led to more options and choices, it has, nonetheless…
3 Must-Know Facts About Legal Content Marketing
Content marketing can be very effective, but you've got to play by the rules
5 Surprising Email Marketing Lessons from the Golden Globes
Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes. No, really. Now, I won’t pretend that I thought about this post while watching…
Is Your Blog a Golden Egg?
How to make your brand’s content stand out among the glut of tedious content in five steps – Content Marketing Institute
Are Social Networks Killing the Goose That Laid the Golden Egg?
Falling organic reach is driving influencers away from social platforms.
Print Advertising Tips: The Rules of Engagement
Drawing on eye-tracking research & our expert white papers, we teach you print advertising tips to help your ads stand out from the pack.
The Sharing More Than Selling Rule
As a way to think about your social activities, I’d suggest you should be doing 85 percent sharing and engaging, 10 percent publishing original content, and only five percent or less about what you are trying to promote.
Four Marketing Rules We've Learned From Zombies
Marketing Strategy - Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
Content Marketing: 4 Rules You Should Follow
Learn how to implement content marketing within your manufacturing organization to increase your brand awareness and generate leads. Read more here!
Four Rules to Build Your Blog Readership
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
6 media planning rules you should break
When it comes to digital marketing, there are no absolutes. Here are the media planning rules you thought were supreme but are no longer relevant.
First rule in empathetic marketing: Know thy customer
One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your customer’s shoes and taking time to understand their thoughts, feelings, circumstances, and personality.
3 Rules of Engagement When It Comes to Your Website
Learn website rules of engagement for online marketing. A website lead generation campaign implemented on a great website can turn prospects into paying customers.
6 Rules to Live by When Starting a Subscription Business
Experts say there are a number of guidelines to follow if a small business wants to become a subscription service.
8 Content Marketing Rules Everyone Must Know
These 8 Simple Rules Will Set You Up For Content Marketing Success!
Five things that could kill Internet rules
The tough net neutrality rules adopted by the FCC are under attack.
