Mdi Marketing
West Central - Spokane:
A Field Guide To Ignoring Market Research
I recently spoke at the Vocus Demand Success conference (thanks for the invite, Geoff Livingston!) on the topic of consumer insights. Before I launched into my talk, however, I asked a very basic, yet provocative question: why are you here? No, I haven't been binging on Camus and Sartre again. Inste
5 Free Market-Research Tools to Read Your Audience's Minds
Want to know what content your target audience is dying to read? Learn 5 free tools you can use to discover and delight.
Why Messaging Is the Future of Market Research
Emailing surveys to customers was cool when email was a novelty, but those times are long past.
How to Do Market Research--The Basics
Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
How market research is changing
FocusVision’s new survey of marketers from brands and agencies explores how respondents learn what ultimately drives customers' buying decisions.
The Newbie’s Guide to Market Research
Market research is the key to knowing your customer better, so you can be more strategic when it comes to marketing and product development. But how do you actually do it? This comprehensive guide covers everything you need to know to get started.
What is a Market Research Analyst?
A Market Research Analyst collects information from a specific industry, reports it to the client, and provides the client guidance in that market.
How to conduct market research
Market research is the marketing team’s most powerful tool. Find out how to easily conduct impactful research, the kind that uncovers insights to act on.
How To Do Market Research with Search Data
We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that. A Search Engine is a database of intentions – and the data that search engines rel…
How to Define Market Research Success
Find out how your company can define market research success.
The Everything Entrepreneurs Guide to Market Research
Take these laser focused steps to know (for sure) if your product will sell.
How to Use Social Media for Market Research
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply……
6 Market Research Tips for Business Operations
Find out how business operations can improve the efficiency and effectiveness of the market research process through these six tips.
How to Improve Your Market Research with Content Aggregation
Content aggregation is as old as the Internet but it was only recently that companies took advantage of it to use in marketing research. By definition, content aggregation is the act of collecting da…
Why search data doubles as valuable market research
Björn Darko, VP of product at Searchmetrics, explains the power of search data and how it can be added to your market research armoury to support insight and decision making
How to Create a Focus Group for Better Market Research
One of the most challenging parts of market research is getting information from prospective customers. Before you even design your first flyer or buy your first ad, you need to know your target...
How to Make Market Research Reports "Sticky"
“Make it sticky,” some research directors say as they solicit my help in designing their research reports. Malcolm Gladwell first popularized the concept of “sticky” in his book The Tipping Point as that which makes a message memorable. Brothers Chip and Dan Heath further explored Gladwell’s idea in Made to Stick , and coined the acronym SUCCES: Simple, Unexpected, Concrete, Credible, Emotional and Stories<br>Another common…
Step-By-Step Market Research and Strategy Guide
In this article we cover: Intro to Research Define Your Audience Identify your Unique Selling Proposition (USP) Business Plan &…
How to Use Market Research to Improve Customer Relations
Market research can help you find the information you need to improve customer relations.
