How facial recognition is prompting a new way of marketing innovation
You’ve pulled up outside a property from your preferred hotel chain, ready to check in for the night. You’re a stranger in a new city, but the concierge greets you personally and by name. Before you know it, you’re handed your keys and are heading to the elevator. Check in is complete. It’s a scenario that’s not so far from reality thanks to advances in technology for facial recognition in crowded situations.