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Facebook Changes Its Mission With Announcement About Groups
Facebook has nearly 2 billion users. But that's not enough. Now, in an effort to go deep, not just wide, the company will focus on users' activity levels.
Why You Need a Blog Mission Statement (& How to Create One)
A blog mission statement is important if you want to take your blog seriously. Find out why you need one, plus create one with an easy to use formula.
Why Most Mission Statements Suck So Bad
We aim to be the #1 pencil manufacturer by proactively enhancing our viability with the highest profit, while visualizing a world where we own everything. Blecchh...
Why a CX Mission Matters — And How to Create One
How Do Great Brands Deliver a Consistent Customer Experience? Some brands deliver consistently delightful experiences for customers like magic. Other…
Five Fast Facts to a Successful Funding Announcement
Conveying a foundation for momentum after a funding announcement is critical when telling your brand's story and creating interest with your key audience.
5 Marketing Tactics for New Feature Announcements
Focus on what the feature will do for your customers.
What Brand Marketers Can Learn From Niche Agencies
No matter how big your brand or how sprawling your mission, you can learn a lot by listening to niche agencies’ experiences and lessons.
Our favorite announcement emails and tips for your own
Do you need to create an engaging announcement email for your marketing campaign? Check out this guide and get inspired by some great examples.
What is a brand mission and how to define it
A brand mission statement is the cornerstone of your business. In this guide, learn the what, why and how to drafting your own brand mission.
How to Create an Effective Mission Statement
If you want to be able to clearly articulate your business's purpose to its employees and its potential customers, you need the right mission statement.
Why Marketing Analytics Is Mission Critical
Implementing the right marketing analytics tools can be costly and time-consuming, but is an integral part of attracting new patients.
6 Benefits of Mission-Driven Marketing
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
The Mission: Connecting to What Matters Most
When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe your future clients will see themselves in those stories and say, “Well, if they were able to design that for them, surely they can help me too.”
Which customer missions are you catering to?
The importance of understanding the shopping missions happening in your store, and across channels, can make a big difference to sales. Getting started can be as simple as spending some time thinking about what you see each day and then formulating key insights from these observations, which could help you unlock incremental sales and win further customer loyalty — or share of wallet, at the very least.
The Takeaway: What Pinterest’s Ad Announcement Means For Social Marketers
Pinterest has always felt a little behind when it comes to social advertising. For many social marketers, it has been frustrating because there is so much potential – it’s visual, aspirationa…
To Give Your Marketing Meaning, Start With Your Mission
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact.
4 Techniques for Crafting a Mission Statement Worth Remembering
A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
Mission, Vision, and Value Statements: Why They’re Not For Everyone
Your mission, vision, and values statements require more than a section of your About page.
How To Craft Your Podcast's Mission Statement
A step-by-step guide to crafting a mission statement for your podcast. A mission statement can help you find satisfaction and success in podcasting, and understand the value your show will provide to listeners.
Customers or Clients? DSD’s New Mission Statement
We recently engaged the services of a top marketing firm, BottomLine Marketing, to help us get our marketing activities into sharper focus. Our self-image had worked well for us for over a decade, but had become dated, and was no longer in complete alignment with our products, services and our...
Is personalisation now mission critical to modern marketing comms?
The last few years have seen a steady fragmentation of the different types of marketing communication that brands send out. So much so that it is t
