Want to show off your product or service at the GAAM Show? You're on the right page!
Youtubers, livestreamers, board and video game makers, cool apps, special services, are perfect for GAAM Show! You can meet and network with tons of gamers and nerds, get on the GAAM Livestream, and have a good t
Before you invest in a new marketing vendor, there are some important questions you need to ask yourself and your prospective technology provider. This article walks through how to properly assess your next content marketing partner.
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers, according to a newly-released report [download page] from the CMO Council and NetLine. The study identifies the critical factors behind decision-makers’… Read More »
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive t…
We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind y…
Exhibitors have, in general, struggled to adapt to the virtual world of events. Accustomed to handshakes and face-to-face encounters on a trade showfloor, they have found little in the way of an equivalent online. While their ROI has not matched expectations thus far, it doesn’t mean that always has to be the case.
Analysts from Talented Learning surveyed 74 LMS vendors about their social learning LMS features. See what we discovered about the most popular social learning LMS features at two levels -- basic versus advanced functionality. Which level is most useful for your organization's learning needs?
One marketing automation insider asserts that marketing technology needs to get back to the future.
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
Food truck owners learned the importance of social media quickly. Unfortunately, many vendors still don't understand who their online customers are.
UX is the one element that separates B2B vendors that survive from those who thrive.
Providing consumers relevant experiences is the ultimate goal.
The Internet of Things and edge computing have a wide array of applications that can improve the customer experience, and digital signage vendors are beginning to tap into its potential. During a webinar on Digital Signage Today, panelists discussed a few ways these devices can help deliver a better experience.
Are you finding fulfillment with your SEO vendor? Are you still in love or are you working way too hard to make the relationship work? It may be well past the time to reconsider your relationship with your SEO vendor...
How to make your online shopping mall profitable and known? Browse through methods to promote a multi vendor marketplace. Expert interviews included!
A successful conference experiences requires more than simply showing up. Check out these tips on how to make the most of your next event.
There are a lot of SEO companies in the marketplace...some good and some not so good. This checklist will guide you through the considerations you need to make during the selection process so that you are confident about your choice.
Sales - Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
Content - Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point.Trust is earned! It comes from a relationship and it builds over time, with every interaction and touchpoint.
Do your marketing and sales teams have a B2B customer-vendor disconnect? If so, here are 3 gaps that you can easily fill with tailored content.