Delegation of the European Union
Washington, DC:
Email Marketers Report Mixed Results, But Technology Is Helping Some: Study
A new Return Path survey provides some takeaways about email marketing. One is that it doesn't pay to buy outside email lists.
How to read digital body language for email marketers
Salespeople must be able to read buying cues from their clients to determine whether a lead is worth chasing or not. If they don’t get positive buying signals from a prospect, they need to move
What email marketers can learn from 'Friends'
How can quotes from the hit TV sitcom Friends resonate within the context of email marketing?
How top email marketers defend value by ensuring trust
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
Four things email marketers should do to get noticed in their company
Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.
Gmail image changes: everything email marketers need to know
Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
Are email marketers too afraid of failure? 4 fears to conquer
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.
How AI is redefining personalisation & the job of the email marketer
Personalisation is a word that marketers use every day with no great degree of thought.
