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Elevated appeal: smart packaging increases the value of cosmetic offerings
According to a market analysis report from MarketResearchPro, the global cosmetic packaging market was worth $24.86bn in 2017. By 2023,...Read More...
What makes smart packaging design?
Smart packaging design. What is it? Is it just stuff that looks good? Is it the stuff that sells? Or … Continued
How the CPG Supply Chain Can Benefit From Smart Packaging
In the Consumer Packaged Goods market, the slightest change has the potential to transform a company's revenue and profits. Smart packaging is the next big one.
Smart packaging: Is industry being clever enough?
Manufacturers want packaging that adds value to the consumer experience and has stand-out shelf appeal in a crowded market, but what opportunities are there in the drive to be ‘smarter’?
Intelligent design: How smart packaging can shape the future of food safety
Technology can protect food from post-processing contamination, signal when a product has spoiled and could allow consumers to add preservatives to items at home.
How smart packaging is shaping the beauty products of tomorrow, Part II
Smart packaging is without doubt one of the most exciting and potentially revolutionary technologies to ever impact the beauty industry.
Is it time for brands to get connected? Why smart packaging is having a moment
As society grows accustomed to scanning QR codes left, right and centre for track and trace systems, ‘connected packaging‘ is having a moment. The Drum explores the role of connected packaging in the current climate as brands seek to build relationships with consumers based on data.
Why are we still awaiting the first knockout use of smart packaging?
What is smart packaging? What is it used for? And why is it yet to see widespread adoption?
How Sustainable Is Paper-Based Packaging, Really?
Experts say that it's more complicated that choosing the right material.
How Product Packaging Influences Buying Decisions [Infographic]
Learn how color, typography, and icons in product packaging affect a consumer's decision-making process.
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How Packaging Labels Cause Headaches for MRF Operators
Every ton that enters a MRF that cannot be repurposed represents a hit on the operator’s bottom line.
Packaging Cosmetic Samples: What to Consider
Read about the points to consider in packaging cosmetic samples and how to create a higher level of product appeal for new customers.
5 Luxury Presentation Packaging Tips
As we work to improve our listing presentation, I begin today with the end in mind: How is your presentation packaged?
Why Color Matters in Cosmetics Brand Packaging
In our visual culture, color cosmetics are the epitome of self-expression, and emotions evoked through color cosmetics can range from absolute disgust all the way to pure unadulterated delight. Color choices, combinations and applications create the story for the consumer, and the dynamics of color
How to Design Packaging That Tells Your Product’s Story
visual and tactile elements that build your products story elevate or detract from their message. Nowhere is this more apparent than in packaging design.
Surprising Ways Fast Food Packaging Harms Your Health
While US manufacturers have stopped using perchlorate and PFCs in food packaging, many fast foods are still using hazardous chemicals in their boxes and wrappers.
33 Brilliant and Creative Packaging Design examples for your inspiration
Creative Packaging Design: Mostly people judge the quality of product with its unique packaging. In this post we present excellent examples of beautiful, attractive and Creative packaging design. Effe
How to design cosmetics packaging: the ultimate guide
Cosmetics packaging is very important in helping people decide which products to buy. Learn all about cosmetics packaging trends and how to design makeup, moisturizer, and other beauty packaging.
Three Trends Shaping Cosmetics Packaging Design
High-quality cosmetics packaging relies on visual on tactile cues. Learn how to make more compelling packaging designs for cosmetics.
Shipping Dangerous Goods: Proper packaging prevents peril
Every safe and compliant shipment of Dangerous Goods starts with choosing the right packaging. And that means knowing what it is you’re shipping and what reg...
When it comes to package design, 'Keep it simple, stupid'
CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
